Mass-ALFA Trade Show - Event Info and How-to’s

Thursday, November 5, 2009

DCU Center, Worcester, MA

Mass-ALFA’s 2009 Fall Conference and Trade Show – Mastering the Balancing Act!

The premier annual event for the Massachusetts assisted living

industry, showcasing the people, products, ideas and innovations that drive the future of quality senior and

assisted living services.

Past Years’ AttendanceAttendees

Average attendance = 345 providers (2005-2008)

Lowest: 307 attendees Highest: 386 attendees

Average attendance (by position) Executive Directors = 24% Resident Care = 21% Corporate = 16% Marketing and Sales = 13% Other = 26% (activities, special

care staff, maintenance, operations)

Exhibitors

2008: 79 booths

2007: 75

2006: 69

2005: 50

Current Exhibitors Andrews Pharmacy Atria Senior Living Benchmark Assisted Living BMCA, Inc. dba ADS

Environmental C.E. Floyd Company, Inc. Care Alternatives Hospice Care Solutions CAREtenders Charlesbank Home Care and

Hospice, An EPOCH Company Cutler Associates, Inc. CC Stephens and Co. Dakim, Inc. Dolphin Resource Group The Driscoll Agency Eaton Apothecary EcoClean Systems, subsidiary of

Sunshine Janitorial Services, Inc. Evercare Hospice and Palliative

Care Excella Healthcare

Fitz, Vogt & Associates Fresh Interiors Model Home

Design Hebrew Senior Life Hospice of the North Shore Interim Furnishings Job Corps Journey With Me, LLC KDSA Consulting Kimball Farms Kindred Healthcare Leasing Associates Levi + Wong Design

Associates Mass-ALFA Mass. Commission for the

Deaf and Hard of Hearing Mass. Executive Office of

Elder Affairs–Prescriptive Advantage

Medical Resources Home Health Corp.

Merck & Co., Inc.

MyWay Village, Inc. Old Colony Hospice Painters Pride Pelham Community Pharmacy PharmaHealth Pharmacy, LTC Pro-Care, Inc. Resident Salon Services ResiDex Software RMX Northeast, Inc. Sallop Insurance Agency Senior Helpers SentiCare, Inc. ServiceMaster by Gilmore Sheehan Health Group SMD Sostek Home Care Stanley Healthcare Solutions VistaCare of Boston VNA of Boston

(List of exhibitors as of 9/17/09)

Register Today! To reserve your booth, complete the 2009

Exhibitor Invitation form available online at: http://www.massalfa.org/downloads/2009conference/2009InviteToExhibit.pdf

Send form with payment to Mass-ALFA: Fax: (781) 622-5979 Mail: 135 Beaver St., Suite 202, Waltham, MA 02452

NO WALK-INS PLEASE.

Advertising and Sponsorship

Ads and SponsorsConference Program Book Ad

Full Page: Black and White: $789Color Upgrade: add $100 (=$889)

Half Page: Black and White: $539Color Upgrade: add $100 (=$639)

Quarter Page: Black and White: $289

Color Upgrade: add $100 (=$389)

All program book ads due toMass-ALFA by no later than

Friday, 9/11/09

Order form: www.massalfa.org/downloads/2009conference/Advertise

ment_Form2009.pdf

Conference Sponsorships

Product Sponsor $1699(e.g., pens, note pads, in tote bag)

Print Sponsor $1299

Tote Bag Flyer Insert $999(8”x11” or smaller flyer in tote bag)

Conference Track Sponsor $899

Conference Workshop Sponsor $329

Meal Sponsor $539

Order form:www.massalfa.org/downloads/

2009conference/SponsorshipForm2009(Rev72409).pdf

Important Dates!Friday, September 11, 2009

Ads and logos from sponsors due to Mass-ALFA to appear in Program Guide Book

Company description due to Mass-ALFA for Program Guide Book

Monday, October 5, 2009 Hotel reservations must be made to get discounted rate ($129)

Thursday, October 8, 2009 Names of booth members due to Mass-ALFA

Wednesday, October 28, 2009 Special requests orders and payment to SER Expo Services

due.

Before the Trade Show

Plan Your BoothPlan ahead for special requests.

Make any special requests for booth enhancements like additional tables, carpeting, electricity, audio-visual equipment, etc. in advance. Call SER Exposition Services is Mass-ALFA’s

exhibit hall service contractor. www.serexpo.com Ph: (508) 757-3397

Begin Planning Now! Review Mass-ALFA’s conference website to

learn as much as possible about the conference themes, workshops and speakers. www.massalfa.org/docs/conference09.htm

Develop and tailor your marketing and promotional plans and materials to this event.

Coordinate your booth with our theme for bigger impact!

Travel ArrangementsConference Facility:

DCU Center50 Foster Street

Worcester, MA 01608(508) 755-6800 www.dcucenter.com

Hotel:Hilton Garden Inn Worcester35 Worcester Center Blvd.

Worcester, MA 01608(508) 753-5700 www.hiltongardeninn.com

(Reserve by October 5, 2009 to get discounted room rate of $129.)

(Room block is under the name “Mass-ALFA.”)

During the Show

Check In Arrive early!

Exhibitors can opt to set up the afternoon before the event (4-7 PM)

Day of: Set up begins at 6 AM Trade Show opens at 8 AM

Check in at Exhibitor Registration Area/ Help Desk to get badges, conference tote bag and other info

Study the Schedule Be aware of the event’s schedule

Exhibit Hall hours Keynotes Workshops Breaks Booth preparation and dismantling times

The conference schedule is available online at www.massalfa.org/docs/conference09.htm

Drawings Exhibitors are welcome to bring a door

prize item to be drawn after the show. Arrangements must be made with the

winner separate from the trade show. Mass-ALFA will not announce the

winners of individual exhibitor’s door prizes during the trade show.

Booth Dismantling Statistics show that you can obtain that good

prospect the last half hour of a show! This year’s trade show has been timed to

provide an additional 30 minute break additional 30 minute break following the afternoon keynotefollowing the afternoon keynote so that you have one last block of face-to-face time with attendees (from 3:00-3:30 PM).

Booth tear down must begin at 3:30 PM. All exhibit booths must be vacated by 5:00 PM.

After the Show

Debrief Debrief with your staff within one

week of the conference and trade show while experience and “lessons learned” are still fresh.

Evaluate what worked and what didn’t work to better prepare for your next trade show.

Exhibitor Survey Please take a few moments to

complete Mass-ALFA’s exhibitor evaluation survey.

We take your feedback seriously! Enhancements to this year’s show

(like this set of “Exhibitor Tips”) came because someone like you let us know how we could improve the trade show to better meet your needs!

For More Information

Call or Email Mass-ALFA(781) 622-5999

massalfa@massalfa.org

Or Visit our websitewww.massalfa.org