upskilling education
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UpskillingEducation
Innovation, Education and Investments Department
Critical overviewTourism landmarks, challenges and opportunities
Upski l l ing Educat ion | 2020
Upski l l ing Educat ion | 2020
of global7%
exportsarrivals reached
in 2019
1.5 billionemployed in tourismare women vs 39%
54% of people
in the broader economy
UNWTO (2020) UNWTO (2019) UNWTO (2019)
1
2
12 World Bank (2019)
Lead contributor for employment and inclusiveness
Landmarks
jobs worldwide 1/10
are in tourism
UNWTO (2019)
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2Youth share of totaleconomy employment
and Travel & Tourismemployment, 2017
WTTC/Oxford Economics/Eurostat/Stat ist ics Canada/Bureau of Labour Stat ist ics
Youth employment
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Challenges on employment quality
Employment in selectedtourism industries in the
EU, 2018Eurostat , 2019
Skills
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2
In all regions, theaccommodation industryemploys many women at thelower levels butvery few in higher management.
Moreover, women’s hourly rateis significantly lower than menacross regions.
UNWTO, 2019
are women
23%of tourism ministers
are women
20,7%of government ministers
UNWTO, 2019
Women employment
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Challenges on skills development
Abilities like cooking requiremultiple dimensions of skills.
Eightfold AI (2020)
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Most demanded skills
Non-digital Tech-related
Problem solvingAnalytical skillsCritical thinkingCreativityManagement and coordination of peopleEmotional intelligence orcognitive flexibility
Big dataVirtual/Augmented realityInternet of thingsArtificial intelligenceBlockchain
UNWTO, 2019
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Emerging roles clustered into the jobs of tomorrow
LinkedIn Economic Graph. In WEF, 2020.
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Perceived barriersto the adoption ofnew technologiesFuture of Jobs Survey2020, World EconomicForum (WEF)
Skills
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Digital skills amongSpanish professionals
ISDI , 2016
Spain in 201675,3 million ofinternational arrivals
Challenge on skills monitoring
UNWTO, 2020
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Opportunities for recoverySkills
Government responsemust consider relevanceof skills for the future ofworkBCG (2020)
Opportunities from youth
Governments must engage withyoung people and deliver theirpriorities for employment.
Young people must co-leadinitiatives to broaden access totraining and jobs.
Employers must invest in youngemployees’ growth to supportsector stability.
With confidence and support,young people will take controlof their own career paths.
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Mastercard Foundat ion (2018)
Upski l l ing Educat ion | 2020
Survey respondents' primarymotivation for pursuing employment
in the sector (N=350) Mastercard Foundat ion
(2018)
Opportunities from youth
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Survey respondent's careeraspirations (N=350)
Mastercard Foundat ion (2018)
Online education
Offline education
Added value jobs
Quality assurance
1234
Education ServicesUNWTO
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Upski l l ing Educat ion | 2020
Online education1UNWTO Tourism Online Academyfor scalable training
Offline education2UNWTO Faculty Programme for a global impact
Added Value Jobs3through UNWTO Jobs Factory
Quality Assurance4UNWTO Certifications andEducation Monitoring
Monitoring the implementation of theeducational program of work andmaking recommendations to theSecretary-General
Advancing education with thecommitment of all stakeholders
Governance model
Technical Committee on TourismOnline Education
9 Member States
1 Affiliate Member1 Associate Member
Invited participantsPatronage from the Government of Andorra
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Online education1
1.1. UNWTO Tourism Online Academy1.2. UNWTO Acceleration Programme
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Academy | 2020
1.1. UNWTO Tourism Online Academy
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Launched in 2019, it is the first global online platform forfree access to high-quality education in tourism.
students7000+growth rate418%
March-September (Covid-19)
scholarships1000+
unwto-tourismacademy.ie.edu
Massive Open Online Courses (MOOCs)
With the possibility to get a Certificate by a small contribution.
Online Certificate Programs8 hours in average
40 hours in average
Specialized coursers for technical skills
Vocational training
Top Management training Curated programmes for tourism,
innovation and hospitality managementfor future managers
for operations
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Online education journeys
Academy | 2020
1.2. UNWTO Acceleration Programme
The UNWTO Programme to train tourism officials andDestination Management Organizations in innovation and digital transformation for data-driven decisionmaking.
Targeted online programmes Customized per region
In collaboration with
from Nigeria, Kenya and South Africa
officials110+First online edition:September 2020
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Offline education2
2.1. Offline training programmes2.2. UNWTO Faculty Programme
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Academy | 2020
2.1. Offline training programmes
Tailored-made programmes to be held on specificlocations to advance education.
Offline training
Reports on the future ofEducation I Entrepreneurship I Innovation
2Startup labs3for scaling up entrepreneurs
Exchanges to solve4specific tourism challenges
On-site courses ad workshops with top partnersEducation I Entrepreneurship I Innovation
1
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Academy | 2020
2.2. UNWTO Faculty Programme
Introducing a cascade model to effectively magnify theimpact of education all over the world
Faculty Programme
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Training the best students in specialized domains tobecome UNWTO Facultymembers per country
The future trainers1 2
UNWTO Faculty memberswill transfer their knowledgein each country with thesupport of the Ministries ofTourism
Spreading knowledge
Added value jobs3
3.1. UNWTO Jobs Factory3.2. UNWTO Jobs of the Future Observatory
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Academy | 2020
3.1. UNWTO Jobs Factory
Artificial Intelligence supported platform formatchmaking talents and jobs for recovery
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Create job opportunities: Job Market Place to access to the first globaltourism Jobs Bank (demand and offer)
Access to workforce: Matching marketplace for the tourism sector
Talent acquisition: Through Artificial Intelligence technologies
For Member States employees
Citizens will be able to upload their resumesand create profiles for potential jobs
For Member States and Corporates
Looking for talent/ hiring will be able to uploadJob Requisitions
In collaboration with
Academy | 2020
3.2. UNWTO Jobs of the Future Observatory
Monitoring centre to analyze trends and provide insightsthat allow supporting jobs and better decision-making forMember States and corporations
Jobs Observatory
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Monitoring current and future skills development,facilitating intelligent labour and market data collectionMachine learning for trends forecasting Current landscaping on jobs Identifying gaps and mismatchesData analysis for data-driven decisionsAnnual report on jobsEnsuring agile response to change in the educationaland training institutions
Quality assurance4
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Organize workshops with the private and publicstakeholders to raise awareness on the role of the new Center in Quality assurance
Organize and deliver workshops for thetourism policymakers on Quality in TourismDestination Management and UNWTOCertifications
Training of National Auditors on UNWTOEducation Certifications and carry out therequested audit processes
Based on the International Certificationexperience, develop Quality AssuranceProgrammes
Implement Quality Certification Systems Internationalization: Spread the experience at an international level
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Shaping the future of education
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A groundbreaking hybrideducational model
Immersive experiences
Offline training
Online education for the future tech-driventourism leaders
Innovation, technology and digitalizationas drivers for skill development
Approach
UpskillingAdded value jobs
Sustainable growth
Contributing to theSustainable
Development Goals
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Building together theGlobal Tourism Education
Ecosystem
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Boston Consulting Group (BCG). (2020). Governments Must Fix the Skills Mismatch for a Post-COVID World. Available athttps://www.bcg.com/publications/2020/governments-must-fix-skill-mismatch-post-covid
Brandon Hall Group & Eightfold AI. (2020). The Power of Skills: Talent transformation in a Time of Disruption.
Eurostat. (2019). Tourism creates jobs for women and young workers. Available at https://ec.europa.eu/eurostat/web/products-eurostat-news/-/EDN-20190927-1
ISDI. (2016). ISDI Report: Digital Skills Among Spanish Professionals. Available athttps://www.isdi.education/sites/default/files/digital_skills_among_spanish_professionals.pdf
Mastercard Foundation. (2018). 2017–2018 YOUTH THINK TANK REPORT: Harnessing the Potential of Hospitality and Tourism for Young People’s Employment.Available at https://mastercardfdn.org/wp-content/uploads/2018/08/MCF14003-Youth-Think-Tank-2018-Report-vFA-AODA.pdf
World Economic Forum (WEF). 2020. The Future of Jobs Report 2020. Available at https://www.weforum.org/reports/the-future-of-jobs-report-2020
World Tourism Organization (UNWTO). (2019). Tourism Highlights. Available at https://www.e-unwto.org/doi/pdf/10.18111/9789284421152
World Tourism Organization (UNWTO). (2019). UNWTO Global Report on Women in Tourism. Second Edition. Available at https://www.e-unwto.org/doi/book/10.18111/9789284420407
World Tourism Organization (UNWTO). (2020). UNWTO Global Tourism Dashboard - Country Profile - Inbound. Available at https://www.unwto.org/country-profile-inbound-tourism
World Tourism Organization (UNWTO) & Cegos. (2019). The Future of Work and Skills Development in Tourism. From https://www.e-unwto.org/doi/pdf/10.18111/9789284421213
World Travel & Tourism Council (WTTC). (January 2019). Travel & Tourism: Generating jobs for youth. Available at https://wttc.org/Research/Insights
ResourcesUpski l l ing Educat ion | 2020
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