upload lisboa 2012: kiruba shankar eswaran : mobile payments & its convergence with mobile...

PRIVATE AND CONFIDENTIAL

Mobile Payments& its convergence with Mobile Marketing

- Kiruba Shankar Eswaran

2

TIMWE/ at a glance

2

Global provider of mobile monetization solutions

Partnerships with state-of –the- art

content and technology providers

Connections with over 280 carriers

on 5 continents

Growing double digit year after year

Access to almost 3 bn mobile

users across the globe

26 local offices

Over 5 years of consecutive

organic growth

Launched in 2002

Operations in over 75 countries

Global Player / with strong local implementation

75+ countries | 26 offices | 280+ Mobile Carriers | 3Bi mobile users3

4

Mobile PaymentsWhat is it ?

8. Future Roadmap

What is it ?

5

Payment for goods or services with a mobile device such as a Mobile Phone, Tablet or other such device-- Juniper Research

Two Broad Categories

6

Remote Mobile PaymentThe storefront or retailer is remote to the mobile phone user.

Proximity Mobile PaymentThe storefront or retailer is physical and the user is located at or near to the storefront or retailer

7

Remote Mobile PaymentWhat is it ?

8. Future Roadmap

Direct to Bill

8

Placing the purchase of Digital Goods & Services on your Mobile Phone Bill

Mobile Web & App Payments

9

Accepting Credit & Debit Cards on Mobile Browsers , Mobile App stores and inside Mobile Apps

Mobile Wallet

10

Transfer & Payments done using a second wallet on your Mobile

Google Wallet - Online Demo

Stored Value Account Credit or Debit Based

11

Proximity Mobile PaymentWhat is it ?

8. Future Roadmap

Mobile at Point of Sale

12

Stored Value Account

Google Wallet NFC – DemoDebit or Credit Based

Using Mobile to pay for the Goods you purchased with a physical merchant

Credit or Debit Based

Mobile as Point of Sale

13

Paypal here - Demo

Using Mobile as a Point-of-Sale Device to charge the customers for the purchase

14

Mobile PaymentsHow is the market & Where is it heading ?

8. Future Roadmap

Market Trend – Interesting Figures

15

-- Juniper Research

Total Mobile Payments Industry

Market Trend – Interesting Figures

16

-- Juniper Research

Remote mPayment Market – Gross Merchandise Sales

Market Trend – Interesting Figures

17

-- Juniper Research

NFC Payments – Gross Merchandise Sales

18

Convergence of Mobile Payments & Mobile MarketingWhat is it ?

8. Future Roadmap

How’s the future like ?

19

Mobile Marketing

Shopping in Store

Customer Relationship Management

Customer Acquisition

Customer Retention

Mobile payments at the heart of retail marketing

20

Thank You !

8. Future Roadmap

Kiruba.Eswaran@timwe.com