updated 1/5/12

1Updated 1/5/12 1

Why the Diabetes Awareness Month Section?• $218 billion was spent on total care for diabetes in

the U.S. (American Diabetes Association) • 25.8 million children and adults in the U.S. have

been diagnosed with diabetes (American Diabetes Association)

• 79 million people in the U.S. have prediabetes (American Diabetes Association)

Diabetes Awareness Month 2012 (Q4)

Run Dates: 11/01/12 – 12/01/12URL: /diabetes-awareness/

Sponsorship Opportunities:• 3 IAB Ads on section and story pages:

• Leaderboard Ad (728x90)• Two Medium Rectangle Ads (300x250)

• Sponsor Wrapper Ad (510x60 and 510x90)• 100x34 Sponsored Topper Graphic • Hover Ad or Pushdown on main section page• Bookend or Titlebar Ad on Tease Widget • Content Integration Module*• Flash Video Ad*

Increase advertiser exposure through the following:• Sponsorship Logo in Promotional IAB Ads throughout the site • Sponsorship Logo in TV Web Driver and/or Pre-Roll• Teaser Widget on the stations homepage with advertiser’s logo• Section Sponsorship of Family, Health or other related content sections,

driving viewers to the Diabetes Awareness Month section

*Availability varies by partner

NEW FOR 2012!