unpacking 11 strategic partnership examples

The Unpacking

Postmates & Momofuku

Uber & Google

Fiat & Loews

Reddit & Couple

Eat24 & The Vapor Room

Twitter & Museums

WeChat & Taxi App

Amnesty Intnl. & Tinder

Moo & Taskrabbit

Uber & Quirky

Spotify & Adidas

PR

PR

PR

PR

PR

PR

PR

PR

PR

BRAND

BRAND

BRAND

BRAND

BRAND

TRIAL

TRIAL

TRIAL

TRIAL

TRIAL

TRIAL

TRIAL

ACQUISITION

ACQUISITION

ACQUISITION

ACQUISITION

ACQUISITION

ACQUISITION

11 Partnership Examples

@di

srup

tive

dave

82% 64% 45%55%

Functional Breakdown

PR

TRIALACQUI.

BRAND

What We LearnedCross Functions

1 2 3 4

82% 73%

A unique serviceor offer from twobrands makes for

a great story.

The two casesfocused only on

sales wereextremely

successful.

Nearly 3/4 ofpartnership

deals included a focus on

increasing sales.

The only examplesthat didn't

incentivize saleswere essentiallynative content.

The Shining Stars

Uber & Google Maps1. Google Maps was "the most used smartphoneapp in the world" (Aug '13)2. Maps WAU/MAU reported at ~60% (Aug '13)3. Uber was recently valued at $17b, andreportedly took in over $1b in receipts in '13

WeChat & Didi Dache1. 100,000 taxi hails through the app in 9 days2. Didi Dache doubled its registered users from20mm to 40mm through the integration3. Partnership basics offered instant andmeasurable results and nearly equal value to bothparties

SALES-FOCUSED PARTNERSHIPS

SHAREDAUDIENCE

SEAMLESSINTEGRATION

WIN-WIN-WIN

Similar needs, wants,and behaviors

Flows into existing UX/ no friction for user

Adds organic value toeach brand + customers