unpacking 11 strategic partnership examples
DESCRIPTION
Decided to take a deeper dive into my other deck (http://www.slideshare.net/MyDisruption/11-killer-strategic-partnership-examples), to come up with best practices.TRANSCRIPT
The Unpacking
Postmates & Momofuku
Uber & Google
Fiat & Loews
Reddit & Couple
Eat24 & The Vapor Room
Twitter & Museums
WeChat & Taxi App
Amnesty Intnl. & Tinder
Moo & Taskrabbit
Uber & Quirky
Spotify & Adidas
PR
PR
PR
PR
PR
PR
PR
PR
PR
BRAND
BRAND
BRAND
BRAND
BRAND
TRIAL
TRIAL
TRIAL
TRIAL
TRIAL
TRIAL
TRIAL
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
ACQUISITION
11 Partnership Examples
@di
srup
tive
dave
82% 64% 45%55%
Functional Breakdown
PR
TRIALACQUI.
BRAND
What We LearnedCross Functions
1 2 3 4
82% 73%
A unique serviceor offer from twobrands makes for
a great story.
The two casesfocused only on
sales wereextremely
successful.
Nearly 3/4 ofpartnership
deals included a focus on
increasing sales.
The only examplesthat didn't
incentivize saleswere essentiallynative content.
The Shining Stars
Uber & Google Maps1. Google Maps was "the most used smartphoneapp in the world" (Aug '13)2. Maps WAU/MAU reported at ~60% (Aug '13)3. Uber was recently valued at $17b, andreportedly took in over $1b in receipts in '13
WeChat & Didi Dache1. 100,000 taxi hails through the app in 9 days2. Didi Dache doubled its registered users from20mm to 40mm through the integration3. Partnership basics offered instant andmeasurable results and nearly equal value to bothparties
SALES-FOCUSED PARTNERSHIPS
SHAREDAUDIENCE
SEAMLESSINTEGRATION
WIN-WIN-WIN
Similar needs, wants,and behaviors
Flows into existing UX/ no friction for user
Adds organic value toeach brand + customers