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Unlocking creativity
a programme from emotional intelligence worldwide
Our focus…
© emotional intelligence worldwide 2014
REDESIGN MY BRAIN
Overview
• Research so far • Key components of creativity • Practice
© emotional intelligence worldwide 2014
Research project
Neuroscience and creative insight: Can we manipulate our brains and our
level of creative insight?
Sue Langley
© emotional intelligence worldwide 2014
Objective
Hypothesis:
We can intentionally impact our creative insight through attentional
focus and brain awareness
© emotional intelligence worldwide 2014
Exercise
© emotional intelligence worldwide 2014
Research
Emotions impact our cognitive processes
Positive moods help with creative tasks, likely to be more original, generate a greater number of arguments / options. More receptive, more ‘big picture’, positive
Neutral or slightly negative moods result in
a more careful, systematic, bottoms-up
approach; better quality arguments. More closed, detail oriented, focus on
what won’t work.
(Subramaniam, Kounios, Parrish and Jung-Beeman, 2009; Forgas and Wyland, 2006)
© emotional intelligence worldwide 2014
Project activity
Three groups:
• Control group • Positive mood group • Experimental group
© emotional intelligence worldwide 2014
Control group
• STCI-30 • Cheerfulness • Bad mood • Seriousness
• Compound Remote Association Problems • 15 questions • Ie. COTTAGE / SWISS / CAKE • Bowden & Jung-Beeman (2003)
© emotional intelligence worldwide 2014
Positive mood group
• STCI-30 • Positive mood video • Compound Remote
Association Problems
© emotional intelligence worldwide 2014
Experimental group
• STCI-30 • Neuroscience lesson • Attentional focus activity • Compound Remote Association Problems
© emotional intelligence worldwide 2014
Demographics
• Age range • Education • Employment • Occupation • Industry
© emotional intelligence worldwide 2014
PCI and gender
© emotional intelligence worldwide 2014
PCI and age
© emotional intelligence worldwide 2014
PCI and education
© emotional intelligence worldwide 2014
Percentage correct…
Percentage correct by immediate insight (PCII)
Percentage correct by delayed insight (PCDI)
Percentage correct by exploration (PCE)
© emotional intelligence worldwide 2014
Percentage correct…
Percentage correct by insight (PCI)
Percentage correct (PC)
© emotional intelligence worldwide 2014
Mood influence
Line of best fit PC and PCI –
cheerfulness score
© emotional intelligence worldwide 2014
Mood influence
Line of best fit PC and PCI – bad mood score
Line of best fit PC and PCI – seriousness score
© emotional intelligence worldwide 2013
Next steps…
© emotional intelligence worldwide 2014
Creativity…
© emotional intelligence worldwide 2014
ACC and Insight
© emotional intelligence worldwide 2014
Emotion…
© emotional intelligence worldwide 2014
Attention…
© emotional intelligence worldwide 2014
Attention…
© emotional intelligence worldwide 2014
Attention
2 + 7 =
9 + 11 =
21 + 15 =
132 + 12 =
154 + 231 =
1467 + 967 =
© emotional intelligence worldwide 2014
Plasticity
© emotional intelligence worldwide 2014
Next steps…
© emotional intelligence worldwide 2014
Sign up for our next research study….
sue@langleygroup.com.au
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