university web services marketing & communication + information technology utc.edu/web

University Web Services

Marketing & Communication

+Information Technology

utc.edu/web

www.utc.eduUTC’s Public Website

• Where public information lives

• Where audience goes for information

• Primary marketing tool

Web First!

• Before any other media is published…

• Create and refine your website

• Every other medium will link back to your site.

Linking to your content

• Verbose, long-form Links (utc.edu/my-college/my-section/my-page-name.php)– Logical & Search-engine friendly

• Shortcut Links (utc.edu/mylink)– Simple & Advertising-friendly– By request only

Is your message getting out?Who, When, How ?

• Campaigns (with Google Analytics)(?utm_source=utcinfo&utm_medium=email&utm_campaign=enrollment)

– E-mail + News Release + Print– Destination: web site– Measure Traffic– Analyze Effectiveness

Web Tools

• Content Management – OU Campus

• Blogs – WordPress

• Calendar – EMS + Master Calendar

• Search – Google Search Appliance

• Shortcuts – yoURLs

• Surveys – Qualtrics

Analytics

• SiteImprove

–Spell Check

–Link Check

–Weekly Report

–Page Report

• Google Analytics

–Traffic Analysis

–Goals & User Behavior

–Multi-Channel Campaigns

How did it get on the home page?

Let’s have a look…

Social Media?

• Attention & Interaction– 24 x 7 x 365

• Fresh, frequent content– Unique voices

• Workshop:– Oct. 8

Training Opportunities

• Web Training 101– OU Campus– Online course– only the beginning…

• Workshops– Specific topics– Demos– Hands-on

• Open Labs– Hands-on HELP– Basic issues– Advanced Techniques

University Web Services

utc.edu/webUTCWEB@raven.utc.edu

• Richard Gambrell Strategic Systems

• Dan Chase Programming & Admin

• Brian Rogers Library & User Experience

• Chris Gilligan Design & Architecture

• April Cox Design & Marketing