university web services marketing & communication + information technology utc.edu/web
TRANSCRIPT
University Web Services
Marketing & Communication
+Information Technology
utc.edu/web
www.utc.eduUTC’s Public Website
• Where public information lives
• Where audience goes for information
• Primary marketing tool
Web First!
• Before any other media is published…
• Create and refine your website
• Every other medium will link back to your site.
Linking to your content
• Verbose, long-form Links (utc.edu/my-college/my-section/my-page-name.php)– Logical & Search-engine friendly
• Shortcut Links (utc.edu/mylink)– Simple & Advertising-friendly– By request only
Is your message getting out?Who, When, How ?
• Campaigns (with Google Analytics)(?utm_source=utcinfo&utm_medium=email&utm_campaign=enrollment)
– E-mail + News Release + Print– Destination: web site– Measure Traffic– Analyze Effectiveness
Web Tools
• Content Management – OU Campus
• Blogs – WordPress
• Calendar – EMS + Master Calendar
• Search – Google Search Appliance
• Shortcuts – yoURLs
• Surveys – Qualtrics
Analytics
• SiteImprove
–Spell Check
–Link Check
–Weekly Report
–Page Report
• Google Analytics
–Traffic Analysis
–Goals & User Behavior
–Multi-Channel Campaigns
How did it get on the home page?
Let’s have a look…
Social Media?
• Attention & Interaction– 24 x 7 x 365
• Fresh, frequent content– Unique voices
• Workshop:– Oct. 8
Training Opportunities
• Web Training 101– OU Campus– Online course– only the beginning…
• Workshops– Specific topics– Demos– Hands-on
• Open Labs– Hands-on HELP– Basic issues– Advanced Techniques
University Web Services
utc.edu/[email protected]
• Richard Gambrell Strategic Systems
• Dan Chase Programming & Admin
• Brian Rogers Library & User Experience
• Chris Gilligan Design & Architecture
• April Cox Design & Marketing