unit 2: pre-production and planning tuesday 23 may 2017 ...€¦ · unit 2: pre-production and...

Oxford Cambridge and RSA

Level 3 Cambridge Technical in Digital Media05843/05844/05845/05846/05875

Unit 2: Pre-production and planningTuesday 23 May 2017 – Afternoon

Time allowed: 2 hours

You must have:• theInsert(C363)

First Name Last Name

CentreNumber

CandidateNumber

Date of Birth D D M M Y Y Y Y

INSTRUCTIONS• Useblackink.• Completetheboxesabovewithyourname,centrenumber,candidate

numberanddateofbirth.• Answerallthequestions.• Writeyouranswertoeachquestioninthespaceprovided.• Ifadditionalspaceisrequired,youshouldusethelinedpage(s)attheend

ofthisbooklet.Thequestionnumber(s)mustbeclearlyshown.

INFORMATION• Refertotheinsertprovidedwhenansweringallthequestions.• Thetotalmarkforthispaperis80.• Themarksforeachquestionareshowninbrackets[ ].• Qualityofextendedresponsewillbeassessedinquestionsmarkedwithan

asterisk(*).• Thisdocumentconsistsof16pages.

©OCR2017[601/7258/7,601/7259/9,601/7260/5,601/7261/7,603/0318/9]

C362/1706/6 OCRisanexemptCharity Turn over

FOR EXAMINER USE ONLY

Question No Mark

1 /52 /83 /74 /65 /66 /37 /98 /109 /1010 /16

Total /80

Answerallthequestions.

1 (a) Identifytwopersonalskillsthatthemarketingdepartmentpersonnelhavethatwillbebeneficialwhenplanningthepromotionalvideo.

1...........................................................................................................................................

2...........................................................................................................................................[2]

(b) Identifyoneclientrequirementfromtheinsertandexplainhowthismightimpactonthepre-productionprocess.

..............................................................................................................................................

..........................................................................................................................................[3]

2 ExplainhowIsmailmightusedifferentprojectmanagementtoolstohelphimplanthecreationofthepromotionalmaterials.

.....................................................................................................................................................

.................................................................................................................................................[8]

3 (a) Identifyandexplaintwohealthandsafetyissuesthatneedtobeconsideredwhencreatingthepromotionalvideo.

1...........................................................................................................................................

..............................................................................................................................................

2...........................................................................................................................................

..............................................................................................................................................

..............................................................................................................................................[6]

(b) Identifyonelegalissuewhichmightberelevantwhenplanningtheuseofassetsforthepromotionalbrochure.

..............................................................................................................................................

..........................................................................................................................................[1]

4 MichellehasbeenthinkingabouthowRavencouldusethepromotionalvideoand/orbrochuretogeneratefurtherrevenueforthecompany.

Identifytwopotentialrevenuestreamsthatcouldbeexploredandexplainwhythesewouldbesuitable.

1..................................................................................................................................................

.....................................................................................................................................................

2..................................................................................................................................................

.....................................................................................................................................................

.....................................................................................................................................................[6]

5 Identifyandexplaintworeasonswhythewidetargetagerangemightcauseproblemswhenplanningpromotionalmaterials.

1..................................................................................................................................................

.....................................................................................................................................................

2..................................................................................................................................................

.....................................................................................................................................................

.....................................................................................................................................................[6]

6 Duringthepre-productionforthepromotionalvideo,thesuitabilityoftheplannedvideoneedstobecheckedwiththetargetaudience.

Identifyandexplainoneway,thatthemarketingdepartmentcouldcheckthesuitabilityoftheplannedcontentsbeforethevideogoesintofullproduction.

.....................................................................................................................................................

.................................................................................................................................................[3]

7 Themarketingdepartmentwillneedtocompleteanumberofseparateactivitiesduringthedesignanddevelopmentofthebrochure.

(a) IdentifyoneactivitythatDavidwillneedtocarryoutandoneactivitythatMichellewillneedtocarryoutandexplaintheimportanceofeach.

David...................................................................................................................................

..............................................................................................................................................

Michelle...............................................................................................................................

..............................................................................................................................................

..............................................................................................................................................[6]

(b) Explainhowduringyourplacement,youcouldhelpDavidorMichellecarryoutoneoftheactivitiesabove.

..............................................................................................................................................

..........................................................................................................................................[3]

8 YouhavebeenaskedbyDavidtocreateavisualisationdiagramforoneofthenewservicesthatwillbeinthebrochure.

Inthespaceprovided,createthefirstdraftofoneofthebrochurepagesprovidinginformationaboutoneofthenewservicesonoffer.

Markswillbeawardedfor:

• content• fitnessforpurpose• useofannotationsandnotestojustifyyourdecisions.

9 Thepromotionalvideoneedstobecreated.DavidandMichellehaveaskedyoutohelpthemwritethescriptforthis.

Inthespaceprovided,createadraftscriptforthefirst20secondsofthevideo,takingtheclientrequirementsintoconsideration.

Markswillbeawardedfor:

• content• layout• fitnessforpurpose

10* Thepromotionalvideowillneedastoryboardcreatingbeforeproductioncanbegin.

Evaluatetheeffectivenessofusingastoryboardaspartoftheplanningprocessforthepromotionalvideo.

.....................................................................................................................................................

END OF QUESTION PAPER

ADDITIONAL ANSWER SPACE

Ifadditionalspaceisrequired,youshouldusethefollowinglinedpage(s).Thequestionnumber(s)mustbeclearlyshowninthemargin(s).

...........................................................................................................................................................

........................................................................................................................................................... ...........................................................................................................................................................

...........................................................................................................................................................

Oxford Cambridge and RSA

CopyrightInformation:OCRiscommittedtoseekingpermissiontoreproduceallthird-partycontentthatitusesinitsassessmentmaterials.OCRhasattemptedtoidentifyandcontactallcopyrightholderswhoseworkisusedinthispaper.Toavoidtheissueofdisclosureofanswer-relatedinformationtocandidates,allcopyrightacknowledgementsarereproducedintheOCRCopyrightAcknowledgementsBooklet.Thisisproducedforeachseriesofexaminationsandisfreelyavailabletodownloadfromourpublicwebsite(www.ocr.org.uk)aftertheliveexaminationseries.IfOCRhasunwittinglyfailedtocorrectlyacknowledgeorclearanythird-partycontentinthisassessmentmaterialOCRwillbehappytocorrectitsmistakeattheearliestpossibleopportunity.ForqueriesorfurtherinformationpleasecontacttheCopyrightTeam,FirstFloor,9HillsRoad,CambridgeCB21GE.OCRispartoftheCambridgeAssessmentGroup.CambridgeAssessmentisthebrandnameofUniversityofCambridgeLocalExaminationsSyndicate(UCLES),whichisitselfadepartmentoftheUniversityofCambridge.

©OCR2017

C362/1706

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