uniondocs transmedia overview

2

Attention Economy

3

Engagement

4

Participatory Culture

A Conversation

New World ofPossibilities

New Directions & Methods

6

Multiple Access Points

TransmediaWhat it is: Types/examples:Develop the story across multiple entry points

Events

Multi-platform Games/ARGAudience can become immersed in experience

Interactive components/Augmented Reality

Deep audience engagement Graphic NovelsEncourages participatory audiences

Online & viral content

Each element a distinctive experience

Mobile

Story flows & builds rev streams

Think Outside the norms - experiences

TransmediaQuick thoughts: Some Experts:

Build audience dev. components from the beginning

Christy Dena

Think beyond marketing Stephen Dinehart (coined)

Extend the experience Jeff Gomez

Think about impact & social change

Henry Jenkins

Not just games.... events, gallery shows, etc.

Mike Monello

Some projects may not need to be a film

John Threat

...or can become one if successful

Lance Weiler

Transmedia can be simple Many more...

Lance Weiler: Pandemic

David Dufresne and Philippe Brault: Prison ValleyCase Study on SlideShare

Embrace Multi-modality

In biz plan

Multi-Modal Practices

Theatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast InteractiveDVD ExperiencesVOD/EST AppsOnline + Viral Content MarketingPiracy/Peer to Peer PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....

Platforms

AUDIENCE

Multi-Modal Practices

Theatrical EventsNontheatrical (incl. fests) GamesEducational ARGBroadcast InteractiveDVD ExperiencesVOD/EST AppsOnline + Viral Content MarketingPiracy/Peer to Peer PRTerritories PrintMobile/Portable Devices MerchandiseWindows Other....

Platforms

Multi-Modal Practices

Foundations Co-Op Marketing

Government Licensing

Nonprofit/NGO Partnerships Gap

Corporate/Brands Debt

Individual Donors Free

Investment Subscription

Tax Incentives/Rebates/Credits Advertising

Sales Affiliate Models

Sales Agents Lease

Related Sales (merchandise, stock footage....)

Co-Production

Post Other....

Business/Finance Models

Each platform will probably have multiple business models

The best way to predict the future is to invent itAlan Kay

Brian NewmanSub-Genre Media

brian@sub-genre.com

@bnewman01

sub-genre.com