unfake: marketing plan for a smartphone app

Marketing Plan Of an App

Agenda•Problem•UnFake•Executive Summary•Situation Analysis•Goal•Strategy•Tactics•Implementation•Control•Exhibit

Problem

Social media is leading to:•Stress•Insecurity•Emotional drain out

In order to get attention on social media people use filters to create

their best picture, But are disappointed every time they

don’t get a good response.

Online Photo ) VS Real Photo)

You end up returning a lot of items because you couldn’t judge them accurately using the photo.

Have you ever thought of an app which can show what is real and

what is FAKE?This app differentiate Real photos

with edited ones

Executive Summary

•UnFake converts a edited and filtered photo into the original one in order to help its users from the manipulations of the company

Unique

•Our Focus is to create values for its users by changing their perspective towards beauty.

Values

•The vision of our company is beyond creating apps. It is to convey our idea to the users for a better society.

Vision

Situation Analysis

Company overviewApp will have free as well as premium version.Interactive user interface.Offers a platform for influencers with creative minds.Focus on providing authentic content by creating values for the users.

Market overviewAvailable on Google play and Apple ios storeCollaboration with various firmStrategic assets are information on fingersPrimary marketing on social media platform

Target CustomersYouth using smart phones

Low and middle income people

People having low esteem

Old people seeking new experiences

Competitors

Flickr

Photo Bucket

Swot Analysis

Strength Weakness

Opportunity Threat

StrengthUnique featuresAuthentic contentBuilding customer relationshipsInnovation and Technology competence

WeaknessNew to the marketLow marketing budgetUnproven concept

OpportunityUntapped MarketCollaborations with various firmsGovernment’s support in emerging startupsBuilding a huge user base

Threats

Low internet penetrationRise of potential competitorsMisconception about the idea

Goals

Innovative and creative marketing campaigns.

Create a brand equity.

Awareness about the idea.

Getting 20,000 registered member in its first year.

Strategy

Target Customers

5 Cs

Company

Customer

Collaborators

Competitors

Context

CompanyCEO

Marketers

App Developers

Investors

CustomersCheck authenticity of

product’s photo

Connecting with youth

Creating an utility app for smart phone users

CollaboratorsBanks

Software developers

Bloggers

Photographers

Volunteers

Competitor

Flickr Photo bucket

High quality photos

Free storage

Interaction with users

Context•Wide variety of features at an economical price.

Economic

•Increasing self confidence and esteem for a better society

Social-Culture

•Anybody can use with basic knowledge about technology

Techno-logical

Value Proposition

Customer ValueFaster access and better

interface

Building relation through 24.7 customer services

Creating a different perspective towards beauty

Collaborators Value

Publicity through the app

Provide user data

Bonuses for exceptional performance

Company Values

Create a productive working environment

High return on investment to investors

Perks and rewards for the employees

Tactics

ProductConverting edited photos into original ones from online portals

Explore and share unedited viral photos Free

version

Converting edited photos into original ones from gallery or profiles

Click high resolution photos

Free storage up to 100GB

Blogs

Premium version

PricePremium version is for 4.49

Dollar/per year

Price is set according to the Target customer’s Demand and

their Perception towards the price

IncentivesPrice reduction for users who

refer and contribute for the content of the app

Trade allowances to the Collaborators

Bonuses and perks to the employees

Brand

Name

Slogan

Logo

Communication

Target Customers Collaborators and Company

Through Social media Company’s meetings

Offline and online Campaigns Workshops

Distribution

Implementation

Infrastructure

CEOMarketing Manager

Marketing Executive

Coding Manager

App Developer

Customer Relation Manager

Relations executive

ProcessApp development

Hiring interns and employees

Offline and Online Advertisement

Final Launch

Control

Performance Evaluation

Evaluation through number of downloads by users

Their reviews towards the app

Environmental Analysis

Invest in Research and Development

Need for Constant Innovation

More focus on customer values

Achieving Customer visibility

ExhibitAn immature market where conveying

the idea is difficult

Create a buzz about the app on social media platforms

Join with influencers, Motivators, Advisers to increase the visibility

SummaryProblemUnFake

Executive SummarySituation Analysis

GoalStrategyTactics

ImplementationControlExhibit

Credits•Marketing Management by Philip Kotler•www.google.com/images•www.degraeve.com for colour schemes•HBR articles on Marketing Plan•Google forms by Prof.Sameer Mathur•Google and Apple store to analyse competitors

Disclaimer

These slides were created by Jasraj Singh, SGGSCC during an internship under Prof.Sameer Mathur, IIM Lucknow.