understanding engagement
Post on 06-Jul-2015
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Understanding
Engagement
Any Lab Test Now
July 2012
Time Spent by Average Social Networking User per month
(Infographic compiled and designed by Go-Gulf.com)
www.debevansconsulting.com
www.debevansconsulting.com
Source: IMTCBlog.com
www.debevansconsulting.comSource: SocialSavySarah.com
Agenda Principles
• ROI, Trust, Humanize, Goals, Objectives,
Monitor, Focus and Channels
Content Search:•Google, Yahoo, Blogs, Articles,
Discussion Boards, Groups, Tweets
How to Post Content:
• Inform, Education, Engage, Demonstrate
Thought Leadership
Followers:
• Target Audience, Email lists, Current
Customers LinkedIn:
• Optimize Profile, Ranking, Engagement
Facebook:•Optimize Profile, Content, Insights,
Engagement Twitter:
• Optimize Profile, Tweet Search, Trending,
Tools
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Principles
Not free but a commitment
Build Trust through accuracy and transparency
Be Human! Mix professional and
personal
Clear Objectives and Goals
•How to Monitor
•What do you want to Achieve?
•Where is your Focus?
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Where to Find Content
Google and Yahoo News
Blogs and Podcasts
Ezinearticles
eHowFacebook
GroupsTweets
LinkedIn Groups
Google+ Pinterest
Google Alerts
Social Mentions
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Content Should
Inform, Educate and Engage
Articles Blog post links
Checklists FAQs
Fill in the blanks
worksheets
Or
survey
Ask questions
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www.debevansconsulting.com
www.debevansconsulting.com
LinkedInOptimize Profile – 100%
•Headline, Summary and Specialties•#1 in your niche
• Use searchable keywords•Check ranking
•in People search enter keywords, where do you rank?•Work through the checklist from Social Technology Marketing Strategies
Resourceshttp://www.linkedin.com/today/http://learn.linkedin.com/
www.debevansconsulting.com
www.debevansconsulting.com
FacebookOptimize Profile – 100%
•Optimize Profile (100%) – cover photo, about section, contact information, tabs•Connect by “liking” others in your industry•Schedule a post•Review insights•Work through the checklist from Social Technology Marketing Strategies
ResourcesFacebook Glossary
Facebook Help CenterFacebook Pages App
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History of the Hashtag
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TwitterBuild … then add content
•Optimize Profile (100%) – photo, contact info, bio, link to Website, Facebook , Blog or LinkedIn
•Search – keywords, full URLs (twitter.com/search)•Schedule tweets•Add yourself to directories•Work through the checklist from Social Technology Marketing Strategies
ResourcesTwellow DirectoryTweet AlertTweetdeckTwitter Advanced Search
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URL Broadcast
•Profiles
•Email Signature
•Networking Events
•Business Cards
•In Store Marketing/Signage
•Presentations
•Voice Messages
•Direct Mail/eNewsletters
•Coupons
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Resources
Nutshell Mail
Shareholic button for Chrome
Rapportive (for Gmail users)
Xobni
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www.debevansconsulting.com
Source: DOMO. Clock image
via Shutterstock.)
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www.debevansconsulting.com
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