understanding engagement
DESCRIPTION
Understanding Engagement was a regional workshop I conducted for one of the fastest growing franchise brands, Any Lab Test Now. Together we explored the leading social technology platforms and developed a strategy on what platforms to use, content to post and how to engage with local communities.TRANSCRIPT
Understanding
Engagement
Any Lab Test Now
July 2012
Time Spent by Average Social Networking User per month
(Infographic compiled and designed by Go-Gulf.com)
www.debevansconsulting.com
www.debevansconsulting.com
Source: IMTCBlog.com
www.debevansconsulting.comSource: SocialSavySarah.com
Agenda Principles
• ROI, Trust, Humanize, Goals, Objectives,
Monitor, Focus and Channels
Content Search:•Google, Yahoo, Blogs, Articles,
Discussion Boards, Groups, Tweets
How to Post Content:
• Inform, Education, Engage, Demonstrate
Thought Leadership
Followers:
• Target Audience, Email lists, Current
Customers LinkedIn:
• Optimize Profile, Ranking, Engagement
Facebook:•Optimize Profile, Content, Insights,
Engagement Twitter:
• Optimize Profile, Tweet Search, Trending,
Tools
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Principles
Not free but a commitment
Build Trust through accuracy and transparency
Be Human! Mix professional and
personal
Clear Objectives and Goals
•How to Monitor
•What do you want to Achieve?
•Where is your Focus?
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Where to Find Content
Google and Yahoo News
Blogs and Podcasts
Ezinearticles
eHowFacebook
GroupsTweets
LinkedIn Groups
Google+ Pinterest
Google Alerts
Social Mentions
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Content Should
Inform, Educate and Engage
Articles Blog post links
Checklists FAQs
Fill in the blanks
worksheets
Or
survey
Ask questions
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LinkedInOptimize Profile – 100%
•Headline, Summary and Specialties•#1 in your niche
• Use searchable keywords•Check ranking
•in People search enter keywords, where do you rank?•Work through the checklist from Social Technology Marketing Strategies
Resourceshttp://www.linkedin.com/today/http://learn.linkedin.com/
www.debevansconsulting.com
www.debevansconsulting.com
FacebookOptimize Profile – 100%
•Optimize Profile (100%) – cover photo, about section, contact information, tabs•Connect by “liking” others in your industry•Schedule a post•Review insights•Work through the checklist from Social Technology Marketing Strategies
ResourcesFacebook Glossary
Facebook Help CenterFacebook Pages App
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History of the Hashtag
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TwitterBuild … then add content
•Optimize Profile (100%) – photo, contact info, bio, link to Website, Facebook , Blog or LinkedIn
•Search – keywords, full URLs (twitter.com/search)•Schedule tweets•Add yourself to directories•Work through the checklist from Social Technology Marketing Strategies
ResourcesTwellow DirectoryTweet AlertTweetdeckTwitter Advanced Search
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URL Broadcast
•Profiles
•Email Signature
•Networking Events
•Business Cards
•In Store Marketing/Signage
•Presentations
•Voice Messages
•Direct Mail/eNewsletters
•Coupons
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Resources
Nutshell Mail
Shareholic button for Chrome
Rapportive (for Gmail users)
Xobni
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Source: DOMO. Clock image
via Shutterstock.)
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www.debevansconsulting.com