ultimate listing presentation

The Ultimate Listing Presentation

$elling Your Home For All It’s Worth

Your Home Will Sell:Your Home Will Sell:

FastFast For For Top DollarTop Dollar With the With the Least Amount of Least Amount of Hassle Hassle

You’ll Receive Superior ResultsYou’ll Receive Superior Results

Our Unique Team SystemOur Unique Team System Our Exclusive and Innovative Our Exclusive and Innovative Consumer Consumer ProgramsPrograms Our Leading Edge TechnologyOur Leading Edge Technology Specialized KnowledgeSpecialized Knowledge

Our Unique Team SystemOur Unique Team System Our Exclusive and Innovative Our Exclusive and Innovative Consumer Consumer ProgramsPrograms Our Leading Edge TechnologyOur Leading Edge Technology Specialized KnowledgeSpecialized Knowledge

72% of homeowners are Dissatisfied with their agent’s performance

72% of homeowners are Dissatisfied with their agent’s performance

The Major Reason: POOR COMMUNICATION

The Major Reason: POOR COMMUNICATION

Meet with home owner to list their home. Measure all the rooms. Determine Key selling Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the features of the home. Prepare a thorough comparative marketing analysis of the

neighborhood. Help determine an appropriate listing price for the home. Prepare all neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS paperwork for proper documentation of the listing. Transfer all listing details to MLS

(multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the

ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers.buyers and sellers. Knock on doors to source buyers and sellers.

Preview homes for prospective buyers. Show home to prospective buyers. Prepare Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.open house. Attend the open house. Remain up to date on all showing of your home.

Meet with home owner to list their home. Measure all the rooms. Determine Key Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the selling features of the home. Prepare a thorough comparative marketing analysis of the

neighborhood. Help determine an appropriate listing price for the home. Prepare all neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS paperwork for proper documentation of the listing. Transfer all listing details to MLS

(multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the

ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers.new buyers and sellers. Knock on doors to source buyers and sellers.

Preview homes for prospective buyers. Show home to prospective buyers. Prepare Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.open house. Attend the open house. Remain up to date on all showing of your home.

There is a lot to do to get a home

sold

There is a lot to do to get a home

sold

The ABC’s of Real Estate Marketing

(What Most Realtors Do)

The ABC’s of Real Estate Marketing

(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Advertise themselvesAdvertise themselves

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Bang a Sign on Your Lawn

Bang a Sign on Your Lawn

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Create an Ad for the Papers

(and maybe run it)

Create an Ad for the Papers

(and maybe run it)

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Download Your Listings to MLSDownload Your Listings to MLS

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Encourage Their Office to Show itEncourage Their Office to Show it

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Figure They Might Try an Open HouseFigure They Might Try an Open House

The ABC’s of Real Estate Service(What Most Realtors Do)

The ABC’s of Real Estate Service(What Most Realtors Do)

Get on Their Knees & Pray it Will Sell

Get on Their Knees & Pray it Will Sell

How Most Agents OperateHow Most Agents Operate

The Ultimate Homeselling System

The Ultimate Homeselling System

Each Team Member Has a Each Team Member Has a Specific Role To Play In The Specific Role To Play In The

Selling Of Your HomeSelling Of Your Home

Each Team Member Has a Each Team Member Has a Specific Role To Play In The Specific Role To Play In The

Selling Of Your HomeSelling Of Your Home

Staffing the Real Estate Office of the Future

Staffing the Real Estate Office of the Future

RainMakerRain

Maker

AdministrationAdministration

Buyers AgentsBuyers AgentsCustomer ServiceCustomer Service

Closing Coordinator

Closing Coordinator

Computers /Database

Computers /Database

Our InnovativeConsumerPrograms

Our InnovativeConsumerPrograms

We have pioneered We have pioneered unique andunique and exclusive exclusive consumer programsconsumer programs not not offered by any other agentoffered by any other agent

We have pioneered We have pioneered unique andunique and exclusive exclusive consumer programsconsumer programs not not offered by any other agentoffered by any other agent

24 HOUR TALKING ADS24 HOUR TALKING ADS

Pre-recorded information Pre-recorded information buyers can access buyers can access 24 24 hours a day, 7 days a hours a day, 7 days a weekweek

Pre-recorded information Pre-recorded information buyers can access buyers can access 24 24 hours a day, 7 days a hours a day, 7 days a weekweek

The ProblemThe ProblemThe ProblemThe Problem

The SolutionThe Solution

The SolutionThe Solution

Benefits to Homesellers

Detailed information about your home is Detailed information about your home is available to interested buyers 24 hours a available to interested buyers 24 hours a day, 7 days a week.day, 7 days a week.

Benefits to Homesellers

Detailed information about your home is Detailed information about your home is available to interested buyers 24 hours a available to interested buyers 24 hours a day, 7 days a week.day, 7 days a week.

Because buyers don’t have to speak to an Because buyers don’t have to speak to an agent we get 3 times as many callsagent we get 3 times as many calls

The perspective buyers who The perspective buyers who view your home are pre-view your home are pre-qualified because they have qualified because they have already received information on already received information on your houseyour house

Benefits to Homesellers

TOUR OF HOMESTOUR OF HOMES

Redefining the TraditionalRedefining the Traditional

Open HouseOpen House

Redefining the TraditionalRedefining the Traditional

Open HouseOpen House

Tour of HomesTour of Homes

The Traditional Open HouseThe Traditional Open HouseThe Traditional Open HouseThe Traditional Open House

Tour of Homes VideoTour of Homes Video

BUYER PROFILE SYSTEM

BUYER PROFILE SYSTEM

The ProblemThe Problem

Most Agents pick Most Agents pick 6 6

homes, show you homes, show you 44

and try to sell you and try to sell you 11

The Solution

Our One-of-a-kind Our One-of-a-kind Buyer Profile SystemBuyer Profile System gives buyers priority gives buyers priority

access to hot new listings access to hot new listings that match their home that match their home

buying criteria buying criteria

GUARANTEED SALE PROGRAMGUARANTEED

SALE PROGRAM

Real Estate Catch 22

Getting stuck with 2 homes...Getting stuck with 2 homes...

Real Estate Catch 22

……or none at allor none at all

Trade Up ContractTrade Up Contract

How You Benefit

You You will get a firm offer from will get a firm offer from buyersbuyers (versus a conditional one) (versus a conditional one) because we are because we are willing to willing to guarantee the sale of the buyer’s guarantee the sale of the buyer’s homehome

You You will get a firm offer from will get a firm offer from buyersbuyers (versus a conditional one) (versus a conditional one) because we are because we are willing to willing to guarantee the sale of the buyer’s guarantee the sale of the buyer’s homehome

How You Benefit

Allows you to make a firm Allows you to make a firm offeroffer when you move up to when you move up to any one of our listingsany one of our listings

PERFORMANCE GUARANTEE

PERFORMANCE GUARANTEE

Specialized KnowledgeSpecialized Knowledge

TRACK RECORDTRACK

RECORD

Top of Mind ConsciousnessTop of Mind

Consciousness

In SummaryIn Summary

In SummaryIn Summary

Specialized Specialized Knowledge Knowledge

Specialized Specialized Knowledge Knowledge

Get the rightInformationand advice

Get the rightInformationand advice

Strong Team Strong Team SupportSupport

Strong Team Strong Team SupportSupport

In SummaryIn Summary

ReceiveBetter

Service

ReceiveBetter

Service

In SummaryIn Summary

Aggressive Aggressive Marketing, Marketing, Innovative Innovative Consumer Programs Consumer Programs and Leading Edge and Leading Edge

TechnologyTechnology

Aggressive Aggressive Marketing, Marketing, Innovative Innovative Consumer Programs Consumer Programs and Leading Edge and Leading Edge

TechnologyTechnology

Better ResultsBetter Results

Less HassleLess Hassle

Better ResultsBetter Results

Less HassleLess Hassle

Which agent do you think most buyers would

call?

Which agent do you think most buyers would

call?

The The NextNext Step ...Step ...

What Our ClientsHave to

Say

What Our ClientsHave to

Say