ultimate listing presentation
DESCRIPTION
How to sell your home fast!TRANSCRIPT
The Ultimate Listing Presentation
$elling Your Home For All It’s Worth
Your Home Will Sell:Your Home Will Sell:
FastFast For For Top DollarTop Dollar With the With the Least Amount of Least Amount of Hassle Hassle
You’ll Receive Superior ResultsYou’ll Receive Superior Results
Our Unique Team SystemOur Unique Team System Our Exclusive and Innovative Our Exclusive and Innovative Consumer Consumer ProgramsPrograms Our Leading Edge TechnologyOur Leading Edge Technology Specialized KnowledgeSpecialized Knowledge
Our Unique Team SystemOur Unique Team System Our Exclusive and Innovative Our Exclusive and Innovative Consumer Consumer ProgramsPrograms Our Leading Edge TechnologyOur Leading Edge Technology Specialized KnowledgeSpecialized Knowledge
72% of homeowners are Dissatisfied with their agent’s performance
72% of homeowners are Dissatisfied with their agent’s performance
The Major Reason: POOR COMMUNICATION
The Major Reason: POOR COMMUNICATION
Meet with home owner to list their home. Measure all the rooms. Determine Key selling Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the features of the home. Prepare a thorough comparative marketing analysis of the
neighborhood. Help determine an appropriate listing price for the home. Prepare all neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS paperwork for proper documentation of the listing. Transfer all listing details to MLS
(multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the
ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers.buyers and sellers. Knock on doors to source buyers and sellers.
Preview homes for prospective buyers. Show home to prospective buyers. Prepare Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.open house. Attend the open house. Remain up to date on all showing of your home.
Meet with home owner to list their home. Measure all the rooms. Determine Key Meet with home owner to list their home. Measure all the rooms. Determine Key selling features of the home. Prepare a thorough comparative marketing analysis of the selling features of the home. Prepare a thorough comparative marketing analysis of the
neighborhood. Help determine an appropriate listing price for the home. Prepare all neighborhood. Help determine an appropriate listing price for the home. Prepare all paperwork for proper documentation of the listing. Transfer all listing details to MLS paperwork for proper documentation of the listing. Transfer all listing details to MLS
(multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. (multiple listing service.) Take a picture of the property. Get keys cut. Affix a lock box. Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the Put up the sign. Write and ad for the property. Design an ad space for the ad. Place the
ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source ad in appropriate media. Ensure proper rotation of the ad. Make cold calls to source new buyers and sellers. Knock on doors to source buyers and sellers.new buyers and sellers. Knock on doors to source buyers and sellers.
Preview homes for prospective buyers. Show home to prospective buyers. Prepare Preview homes for prospective buyers. Show home to prospective buyers. Prepare feature sheets of the home. Deliver the feature sheets to the home owner. Organize an feature sheets of the home. Deliver the feature sheets to the home owner. Organize an open house. Attend the open house. Remain up to date on all showing of your home.open house. Attend the open house. Remain up to date on all showing of your home.
There is a lot to do to get a home
sold
There is a lot to do to get a home
sold
The ABC’s of Real Estate Marketing
(What Most Realtors Do)
The ABC’s of Real Estate Marketing
(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Advertise themselvesAdvertise themselves
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Bang a Sign on Your Lawn
Bang a Sign on Your Lawn
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Create an Ad for the Papers
(and maybe run it)
Create an Ad for the Papers
(and maybe run it)
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Download Your Listings to MLSDownload Your Listings to MLS
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Encourage Their Office to Show itEncourage Their Office to Show it
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Figure They Might Try an Open HouseFigure They Might Try an Open House
The ABC’s of Real Estate Service(What Most Realtors Do)
The ABC’s of Real Estate Service(What Most Realtors Do)
Get on Their Knees & Pray it Will Sell
Get on Their Knees & Pray it Will Sell
How Most Agents OperateHow Most Agents Operate
The Ultimate Homeselling System
The Ultimate Homeselling System
Each Team Member Has a Each Team Member Has a Specific Role To Play In The Specific Role To Play In The
Selling Of Your HomeSelling Of Your Home
Each Team Member Has a Each Team Member Has a Specific Role To Play In The Specific Role To Play In The
Selling Of Your HomeSelling Of Your Home
Staffing the Real Estate Office of the Future
Staffing the Real Estate Office of the Future
RainMakerRain
Maker
AdministrationAdministration
Buyers AgentsBuyers AgentsCustomer ServiceCustomer Service
Closing Coordinator
Closing Coordinator
Computers /Database
Computers /Database
Our InnovativeConsumerPrograms
Our InnovativeConsumerPrograms
We have pioneered We have pioneered unique andunique and exclusive exclusive consumer programsconsumer programs not not offered by any other agentoffered by any other agent
We have pioneered We have pioneered unique andunique and exclusive exclusive consumer programsconsumer programs not not offered by any other agentoffered by any other agent
24 HOUR TALKING ADS24 HOUR TALKING ADS
Pre-recorded information Pre-recorded information buyers can access buyers can access 24 24 hours a day, 7 days a hours a day, 7 days a weekweek
Pre-recorded information Pre-recorded information buyers can access buyers can access 24 24 hours a day, 7 days a hours a day, 7 days a weekweek
The ProblemThe ProblemThe ProblemThe Problem
The SolutionThe Solution
The SolutionThe Solution
Benefits to Homesellers
Detailed information about your home is Detailed information about your home is available to interested buyers 24 hours a available to interested buyers 24 hours a day, 7 days a week.day, 7 days a week.
Benefits to Homesellers
Detailed information about your home is Detailed information about your home is available to interested buyers 24 hours a available to interested buyers 24 hours a day, 7 days a week.day, 7 days a week.
Because buyers don’t have to speak to an Because buyers don’t have to speak to an agent we get 3 times as many callsagent we get 3 times as many calls
The perspective buyers who The perspective buyers who view your home are pre-view your home are pre-qualified because they have qualified because they have already received information on already received information on your houseyour house
Benefits to Homesellers
TOUR OF HOMESTOUR OF HOMES
Redefining the TraditionalRedefining the Traditional
Open HouseOpen House
Redefining the TraditionalRedefining the Traditional
Open HouseOpen House
Tour of HomesTour of Homes
The Traditional Open HouseThe Traditional Open HouseThe Traditional Open HouseThe Traditional Open House
Tour of Homes VideoTour of Homes Video
BUYER PROFILE SYSTEM
BUYER PROFILE SYSTEM
The ProblemThe Problem
Most Agents pick Most Agents pick 6 6
homes, show you homes, show you 44
and try to sell you and try to sell you 11
The Solution
Our One-of-a-kind Our One-of-a-kind Buyer Profile SystemBuyer Profile System gives buyers priority gives buyers priority
access to hot new listings access to hot new listings that match their home that match their home
buying criteria buying criteria
GUARANTEED SALE PROGRAMGUARANTEED
SALE PROGRAM
Real Estate Catch 22
Getting stuck with 2 homes...Getting stuck with 2 homes...
Real Estate Catch 22
……or none at allor none at all
Trade Up ContractTrade Up Contract
How You Benefit
You You will get a firm offer from will get a firm offer from buyersbuyers (versus a conditional one) (versus a conditional one) because we are because we are willing to willing to guarantee the sale of the buyer’s guarantee the sale of the buyer’s homehome
You You will get a firm offer from will get a firm offer from buyersbuyers (versus a conditional one) (versus a conditional one) because we are because we are willing to willing to guarantee the sale of the buyer’s guarantee the sale of the buyer’s homehome
How You Benefit
Allows you to make a firm Allows you to make a firm offeroffer when you move up to when you move up to any one of our listingsany one of our listings
PERFORMANCE GUARANTEE
PERFORMANCE GUARANTEE
Specialized KnowledgeSpecialized Knowledge
TRACK RECORDTRACK
RECORD
Top of Mind ConsciousnessTop of Mind
Consciousness
In SummaryIn Summary
In SummaryIn Summary
Specialized Specialized Knowledge Knowledge
Specialized Specialized Knowledge Knowledge
Get the rightInformationand advice
Get the rightInformationand advice
Strong Team Strong Team SupportSupport
Strong Team Strong Team SupportSupport
In SummaryIn Summary
ReceiveBetter
Service
ReceiveBetter
Service
In SummaryIn Summary
Aggressive Aggressive Marketing, Marketing, Innovative Innovative Consumer Programs Consumer Programs and Leading Edge and Leading Edge
TechnologyTechnology
Aggressive Aggressive Marketing, Marketing, Innovative Innovative Consumer Programs Consumer Programs and Leading Edge and Leading Edge
TechnologyTechnology
Better ResultsBetter Results
Less HassleLess Hassle
Better ResultsBetter Results
Less HassleLess Hassle
Which agent do you think most buyers would
call?
Which agent do you think most buyers would
call?
The The NextNext Step ...Step ...
What Our ClientsHave to
Say
What Our ClientsHave to
Say