ue, internshp format
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UNIVERSITY OF EDUCATION, MULTAN CAMPUS
FORMAT INTERNSHIP REPORTBBA / MBA (MARKETING)
1.
TITLE PAGE
The title page of the report will include:
1.1 Name of the organization
1.2 Name of the internee, Student Roll No and session
1.3 UE logo
1.4 Name of the University
2. INTERNSHIP COMPLETION CERTIFICATE
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2.1 Scanned copy of the internship offer letter (provided by the
organization) (if available)
2.2 Attach the scanned copy of your (original) Internship Completion
certificate provided by the organization.
3. DEDICATION (OPTIONAL)
If you want to dedicate your work to someone, you may write the
dedication note under this section of your internship report.4. ACKNOWLEDGEMENT
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In this section, you acknowledge the help and support of all the
people who helped you in completion of your internship and internship
report e.g. the library staff, course instructor, family or any other person.
5. EXECUTIVE SUMMARY
Executive summary previews every section of the report in a short form. It
can be called as micro image of the report. It helps the reader to get a
quick glance at the report before reading it in detail. Everythingimportant that you have done, discovered and concluded should be
mentioned but briefly and concisely.
6. TABLE OF CONTENTS
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List the important headings and sub headings in the report with their
respective page numbers.
Also make a separate list of tables and figures in the table of contents if
you have used any.
7. OVERVIEW OF THE ORGANIZATION (minimum word limit:
800-1000 words)
7.1 Brief history7.2 Nature of the organization (Justify the classification of the business
like consumer consumable, consumer durable or services organization)
7.3 Product lines and brand portfolio of the organization
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7.4 Strategies of branding used by the organization like source brand
strategy, line brand strategy, umbrella brand strategy, range brand
strategy, product brand strategy etc.
7.5 List of main clients
7.6 List of main competitors
8. ORGANIZATIONAL STRUCTURE (minimum word limit: 700-900
words)8.1 Organizational hierarchy chart
8.2 Number of employees
8.3 Introduction of all the departments
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8.4 Comments on the organizational structure (It includes
departmentalization, chain of command, span of control, centralization
and decentralization)
Note:
In section # 7-8, students are expected to collect information from various
sources such as within the organization (managers, internship
supervisor and other concerned persons) and company website,documents, brochures etc. (official website of the organization) but it is
necessary to mention the sources of information in the References
Section.
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9. PLAN OF YOUR INTERNSHIP PROGRAM (minimum word limit:
200-300 words)
A brief introduction of the branch/head office where you did your
internship
Starting and ending dates of your internship
Names of the departments in which you got training and duration of your
training10. TRAINING PROGRAM (minimum word limit: 1800-2000 words)
10.1 Detailed description of the operations / activities performed by the
department(s) in which you worked
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10.2 Detailed description of the tasks assigned to you OR Detailed
description of the project assigned to you
11. STRUCTURE OF THE MARKETING DEPARTMENT (minimum
word limit: 500-600 words)
11.1 Department hierarchy
11.2 Number of employees working in the Marketing department
11.3 Marketing operations12. FUNCTIONS OF THE MARKETING DEPARTMENT (minimum
word limit: 1000-1200words)
12.1 Segmentation strategy
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12.2 Target marketing strategy
12.3 Product planning, development & management
12.4 Positioning
12.5 Pricing strategy
12.6 Distribution strategy
12.7 Promotional strategy
13. STRUCTURE OF THE SALES DEPARTMENT (minimum wordlimit: 500-600 words)
13.1 Department hierarchy
13.2 Number of employees working in the sales department
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14. FUNCTIONS OF THE SALES DEPARTMENT (minimum word
limit: 800-1000 words)
14.1 Sales methodology
14.2 Type of selling like personal selling, door to door selling etc
14.3 Sales returns procedures
15. CUSTOMER SERVICES DEPARTMENT (minimum word limit:
1000-1200 words)15.1 Process of developing relations with customers
15.2 Techniques of retaining customers
15.3 Techniques of attracting new customers
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15.4 Ways of handling different kinds of customers like furious
customers, problem creating customers etc
16. FINANCIAL ANALYSIS
Profitability Analysis
Net profit Margin
Administrative Expense Ratio
Operating Expense Ratio
Return on Equity
Liquidity Analysis
Current Ratio
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Current Assets to total Assets
Quick Assets Test Ratio
Long term debt paying ability analysis
Debt Ratio
Debt to Equity Ratio
Analysis for investor Earnings Per Share
Dividend Payout Ratio
Vertical and Horizontal Analysis of the Financial Statements
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17. CRITICAL ANALYSIS (minimum word limit: 400-500 words)
Relate the theoretical concepts which you have studied during your degree
program with the practical experience during your internship in the
organization.
18. SWOT ANALYSIS OF THE ORGANIZATION (IN BULLETS)
(minimum word limit: 300-400 words)SWOT analysis clearly describes the strengths, weaknesses, opportunities
and threats to the organization in which you have done internship.
Remember that strengths and weaknesses are internal to the
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organization and represent its culture while opportunities and threats
correspond to the environment outside the organization. It is required to
be discussed in bullets.
19. CONCLUSION (minimum word limit: 100-200 words)
20. RECOMMENDATIONS FOR IMPROVEMENT (minimum word
limit: 100-200 words)
It is required to be discussed in bullets.Note:
Section # 09-19 are NOT expected to be copied from anywhere, the
student must provide information in these sections based on his/her
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personal observation, learning and experience gained during the
internship. Cheating or copying in these sections is NOT acceptable
and hence the entire internship report can be completely rejected as
perZERO TOLERANCE POLICY of the university.
21. REFERENCES
In this section, provide all the references and sources that you have used
for data collection in your Internship Report.22. ANNEXURE
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At the end of your report, attach all of the supportive material you
have used for the preparation of your report, like brochures, forms,
newsletters, interviews and questionnaire
IMPORTANT NOTE
1. Complete all the required parts as mentioned in the format ofInternship Report.
2.Remember, each part is essential, therefore, DO NOT skip any part as
every part is included in evaluation criteria.
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3. Minimum words required for internship report are 8000 - 10,000.
4. There should be harmony among the ideas that you describe inthe Critical analysis, SWOT analysis, Conclusions andRecommendations.
5. Internship Report should be submitted within the due date.
Submissions made after due date shall not be considered.
6.Paper Size A4 (80 Grams)7.Line Spacing 1.5
8.Font Size 12
9.Heading Font Size 16
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10.Sub Heading Font Size 14
11.In Header Write Company Name (where internship was completed) and
in Footer write the Page Nos.
For Any Query Contact Your Supervisor or Internship Coordinator
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