ue, internshp format

7/30/2019 Ue, Internshp Format

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UNIVERSITY OF EDUCATION, MULTAN CAMPUS

FORMAT INTERNSHIP REPORTBBA / MBA (MARKETING)

1.

TITLE PAGE

The title page of the report will include:

1.1 Name of the organization

1.2 Name of the internee, Student Roll No and session

1.3 UE logo

1.4 Name of the University

2. INTERNSHIP COMPLETION CERTIFICATE


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2.1 Scanned copy of the internship offer letter (provided by the

organization) (if available)

2.2 Attach the scanned copy of your (original) Internship Completion

certificate provided by the organization.

3. DEDICATION (OPTIONAL)

If you want to dedicate your work to someone, you may write the

dedication note under this section of your internship report.4. ACKNOWLEDGEMENT


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In this section, you acknowledge the help and support of all the

people who helped you in completion of your internship and internship

report e.g. the library staff, course instructor, family or any other person.

5. EXECUTIVE SUMMARY

Executive summary previews every section of the report in a short form. It

can be called as micro image of the report. It helps the reader to get a

quick glance at the report before reading it in detail. Everythingimportant that you have done, discovered and concluded should be

mentioned but briefly and concisely.

6. TABLE OF CONTENTS


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List the important headings and sub headings in the report with their

respective page numbers.

Also make a separate list of tables and figures in the table of contents if

you have used any.

7. OVERVIEW OF THE ORGANIZATION (minimum word limit:

800-1000 words)

7.1 Brief history7.2 Nature of the organization (Justify the classification of the business

like consumer consumable, consumer durable or services organization)

7.3 Product lines and brand portfolio of the organization


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7.4 Strategies of branding used by the organization like source brand

strategy, line brand strategy, umbrella brand strategy, range brand

strategy, product brand strategy etc.

7.5 List of main clients

7.6 List of main competitors

8. ORGANIZATIONAL STRUCTURE (minimum word limit: 700-900

words)8.1 Organizational hierarchy chart

8.2 Number of employees

8.3 Introduction of all the departments


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8.4 Comments on the organizational structure (It includes

departmentalization, chain of command, span of control, centralization

and decentralization)

Note:

In section # 7-8, students are expected to collect information from various

sources such as within the organization (managers, internship

supervisor and other concerned persons) and company website,documents, brochures etc. (official website of the organization) but it is

necessary to mention the sources of information in the References

Section.


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9. PLAN OF YOUR INTERNSHIP PROGRAM (minimum word limit:

200-300 words)

A brief introduction of the branch/head office where you did your

internship

Starting and ending dates of your internship

Names of the departments in which you got training and duration of your

training10. TRAINING PROGRAM (minimum word limit: 1800-2000 words)

10.1 Detailed description of the operations / activities performed by the

department(s) in which you worked


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10.2 Detailed description of the tasks assigned to you OR Detailed

description of the project assigned to you

11. STRUCTURE OF THE MARKETING DEPARTMENT (minimum

word limit: 500-600 words)

11.1 Department hierarchy

11.2 Number of employees working in the Marketing department

11.3 Marketing operations12. FUNCTIONS OF THE MARKETING DEPARTMENT (minimum

word limit: 1000-1200words)

12.1 Segmentation strategy


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12.2 Target marketing strategy

12.3 Product planning, development & management

12.4 Positioning

12.5 Pricing strategy

12.6 Distribution strategy

12.7 Promotional strategy

13. STRUCTURE OF THE SALES DEPARTMENT (minimum wordlimit: 500-600 words)

13.1 Department hierarchy

13.2 Number of employees working in the sales department


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14. FUNCTIONS OF THE SALES DEPARTMENT (minimum word

limit: 800-1000 words)

14.1 Sales methodology

14.2 Type of selling like personal selling, door to door selling etc

14.3 Sales returns procedures

15. CUSTOMER SERVICES DEPARTMENT (minimum word limit:

1000-1200 words)15.1 Process of developing relations with customers

15.2 Techniques of retaining customers

15.3 Techniques of attracting new customers


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15.4 Ways of handling different kinds of customers like furious

customers, problem creating customers etc

16. FINANCIAL ANALYSIS

Profitability Analysis

Net profit Margin

Administrative Expense Ratio

Operating Expense Ratio

Return on Equity

Liquidity Analysis

Current Ratio


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Current Assets to total Assets

Quick Assets Test Ratio

Long term debt paying ability analysis

Debt Ratio

Debt to Equity Ratio

Analysis for investor Earnings Per Share

Dividend Payout Ratio

Vertical and Horizontal Analysis of the Financial Statements


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17. CRITICAL ANALYSIS (minimum word limit: 400-500 words)

Relate the theoretical concepts which you have studied during your degree

program with the practical experience during your internship in the

organization.

18. SWOT ANALYSIS OF THE ORGANIZATION (IN BULLETS)

(minimum word limit: 300-400 words)SWOT analysis clearly describes the strengths, weaknesses, opportunities

and threats to the organization in which you have done internship.

Remember that strengths and weaknesses are internal to the


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organization and represent its culture while opportunities and threats

correspond to the environment outside the organization. It is required to

be discussed in bullets.

19. CONCLUSION (minimum word limit: 100-200 words)

20. RECOMMENDATIONS FOR IMPROVEMENT (minimum word

limit: 100-200 words)

It is required to be discussed in bullets.Note:

Section # 09-19 are NOT expected to be copied from anywhere, the

student must provide information in these sections based on his/her


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personal observation, learning and experience gained during the

internship. Cheating or copying in these sections is NOT acceptable

and hence the entire internship report can be completely rejected as

perZERO TOLERANCE POLICY of the university.

21. REFERENCES

In this section, provide all the references and sources that you have used

for data collection in your Internship Report.22. ANNEXURE


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At the end of your report, attach all of the supportive material you

have used for the preparation of your report, like brochures, forms,

newsletters, interviews and questionnaire

IMPORTANT NOTE

1. Complete all the required parts as mentioned in the format ofInternship Report.

2.Remember, each part is essential, therefore, DO NOT skip any part as

every part is included in evaluation criteria.


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3. Minimum words required for internship report are 8000 - 10,000.

4. There should be harmony among the ideas that you describe inthe Critical analysis, SWOT analysis, Conclusions andRecommendations.

5. Internship Report should be submitted within the due date.

Submissions made after due date shall not be considered.

6.Paper Size A4 (80 Grams)7.Line Spacing 1.5

8.Font Size 12

9.Heading Font Size 16


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10.Sub Heading Font Size 14

11.In Header Write Company Name (where internship was completed) and

in Footer write the Page Nos.

For Any Query Contact Your Supervisor or Internship Coordinator

ue, internshp format

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