uall 2012 annual conference a new cpd framework for business and community engagement (bce) 20 march...

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UALL 2012 ANNUAL CONFERENCE

A New CPD Framework for Business and Community Engagement (BCE)

20 March 2012

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27 Different Organisations have been developing a framework for those working with

Employers • Businesses • Regions • Communities • Individual learners

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WHY?

The Changing Landscape

• Tough economic climate• Comprehensive Spending Review• Massive Re-organisations• Redundancies /Job insecurity• Increasing Demands on us• Need to be more Professional

©AURIL Sept2011

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WHY?......

Need to Engage

• UK research – innovation gap• Impact of UK research and education• Translation across disciplines & boundaries• Client/partner-focus• Service driven, problem-solving• ......Requires new skill sets

Opportunities for sector and for UK PLC

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For engagement practitioners: everyone involved in delivering services to externals:

• knowledge exchange and business development;• public/civic engagement; • employer engagement & workforce development;• part time and blended lifelong learning;

• local/national/global economic development;• the social role of higher education; • social mobility and widening participation; • student employability

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AIMS for AUTUMN 2012

• Core BCE Framework of what we all do• With Knowledge Skills & Behaviours we need• An online diagnostic tool for self-evaluation

A JISC funded, and AURIL and JISC led collaboration

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Challenges in managing a multi-partner collaboration

• Taking account of different views• Sustaining momentum & commitment• Reaching decisions (and sticking to them)• Leading from the front discreetly……• Finding time in busy working lives

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The New Framework

• “Umbrella” Framework of all aspects of our work

• Uses:- Recruitment, Annual Reviews, CPD- Strategic Planning- Helping Others Understand What We Do- Helping to “Place” ourselves

©AURIL Sept2011

Four Layers

Knowledge Skills and Behavioursto undertake

Activities and Processeswhich meet

Deliver Benefits

Aims and Driverswhich

Running through the centre of all layers are core elements common to us all………

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CPD Framework for Business and Community Engagement

Activities & Processes

Activities & Processes

Activities & ProcessesKn

owle

dge

& Skill

s

Aims & Drivers

Aims & Drivers

Aims & Drivers

AURIL Sept2011Kn

owle

dge

& Skill

s

Know

ledg

e & Sk

ills

Communications Leadership

Relationships

DeliveringEconomic

Benefit

Delivering Social Benefit

DeliveringInternal Benefit

Personal Qualities

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Energetic / Enterprising /Motivated / Pro-active Resilient / Tenacious / Determined / Optimistic

Patient /Calm / Unflappable / ConsistentEmpathetic /Open / Diplomatic

Ethical/ Honest/TrustworthyReflective/Active Learner

Team PlayerFlexible

At the heart: Engagement practitioner’s Personal Qualities / Behaviours

©AURIL Sept2011

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RelationshipsNeed to be an effective and credible:

Networker /Co-ordinator /Collaborator /Partnership MgrRecogniser / Respecter of others’ needs & standpoints

Facilitator / Negotiator/ Broker/Boundary SpannerPlanner / Project & Programme Manager

Deliverer / Completer Finisher/ Evaluator

CommunicationsNeed to be an effective and credible:Information-gatherer/ Summariser

Active Listener /Interpreter/TranslatorOral & Written Communicator

Influencer / Persuader / ResponderSalesperson / Promoter / Presenter

LeadershipNeed to be an effective and credible:

Motivator / Driver Decision-maker/Problem Solver

Organiser/Conceptualiser/Prioritiser Strategic Planner /Resource Investigator

Champion for Culture Change/Status Quo ChallengerLateral Thinker/Creative Thinker /Innovator/Visionary

©AURIL Sept2011

At the heart: Engagement practitioners’ Core Skills and Behaviours

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AIMS & DRIVERS

Income Generation/ Research Impact;Enhanced Curriculum Development & Research

Profile / Reputation/ Public Standing; Asset Protection / Exploitation;

Enriched Student Experience;

Core: Improving Skills;

Developing Capacity;Creating Opportunities;

Student /Graduate Access;Raising BCE Profile;

Core Drivers:Nat / Local Govt Policy;

Impact Agenda; Economy; Globalisation;

Influencing public services policy, practice, effectiveness;

Cultural enrichment, quality of life, health, well-being;

Social welfare, national security, cohesionAccess to education;

Drivers:BIS Science & Society

Strategy; Social /Client values;

Charities’ Act;

Drivers:Organisation’s Values

Mission;HEFCE/HEIF/BIS

Strategies;Funding;

Innovations /New Technologies & Systems; Improved Competitiveness/ Profitability;

New Businesses , Opportunities, Jobs, Skills;

Drivers: Business Legislation &

Governance; Business & Client

values;

Business /Employer Needs Community /Public Needs

Internal Needs Internal Needs

©AURIL Sept2011

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ACTIVITIES & PROCESSES

Innovative Products & Services;Sector/Discipline Clubs/Networks/Groups

New Business Formation/Incubation;Licensing; Joint Ventures;

Contract & Collaborative ResearchKTPs/ Bus Development Progs

LLL/WBL/ CPD/WFD;Science Park Facilities;

Facilities Hire;

Core:Strategic partnerships

Opportunity Identification,

Project Management;Monitoring/Evaluation;

Meetings & Events;Consultancy, Coaching;Facilities Access/Hire;

Information gathering, storage, retrievalEnhancing Inter-disciplinarity

Encouraging economic regeneration and enterprise

Access to Knowledge – research, events, festivals, learning;

Access to museums, Libraries, Lectures, Exhibitions, Facilities;

Access to students, placements, volunteering ;

Access to research, advisory boards, trusteeships;

Institutional relationship Mgmt;

Partnership Bldg;Widening Particip’n

Administration; Plans, Policies, Processes, Procedures, Approvals;

Funding/Grant Applications, Mgmt;Research Governance, Mgmt, RIM;

Contract Mgmt;Student Enterprise &

Employability;Staff Development;

CRM Systems;Finance;

Business & Employer Services Community/Public Services

Internal Services Internal Services

©AURIL Sept2011

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KNOWLEDGE, SKILLS, BEHAVIOURS

Commercial InsightProfitable Deal Brokerage Valuing, Costing & Pricing

EntrepreneurshipBusiness InnovationBusiness Planning

Commercial & IP LawFiscal Compliance

NPD & DesignPPP

Auditing

Core Senior

BCE AdvocacyHorizon Scanning

Marketing Relationship MgtMeeting Needs

Understanding EnvironmentInvestigative Research & Analysis

Information Management Project Management & QA

Budget Management Monitoring/ Evaluation

Sustainability

Community/Audience InsightsNot for Profit Costing & Pricing

Not for Profit Deal BrokerageAudience Reach & Engagement

Community Cultures & LanguageRegeneration Partnerships

Budgeting

Internal Customer ServiceChampioning Culture Change

Funding /Grant streams KnowledgeLegal / Regulatory Compliance

Internal Governance Strategic Planning

Reporting & Metrics;Risk Management ; Finance, FEC, VAT

Business Routes & Techniques Community /Cultural Routes & Techniques

Internal Routes & Techniques Internal Routes & Techniques

©AURIL Sept2011

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Why is CPD for BCE so important?

Enhanced professionalism and recognition for those involved in BCE

Increased awareness of value for the BCE role within institutions.

Embeds & integrates BCE roles & capabilities in institutions

Builds on Government, funders’ BCE investment Enhanced efficiency and effectiveness in

engagement

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NEXT STEPS

• Developing Framework 0.2 & on-line tool• 16 core BCE processes identified – now

being mapped using KSBs• Focus groups around the UK April & May –

we’d like you to attend • Input and feedback to ensure design of

Framework & tool are on track • Final version of the Framework and on-

line tool – July 2012

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Send comments etc to: LBBaines@gmail.com

07891 128845