uall 2012 annual conference a new cpd framework for business and community engagement (bce) 20 march...
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UALL 2012 ANNUAL CONFERENCE
A New CPD Framework for Business and Community Engagement (BCE)
20 March 2012
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27 Different Organisations have been developing a framework for those working with
Employers • Businesses • Regions • Communities • Individual learners
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WHY?
The Changing Landscape
• Tough economic climate• Comprehensive Spending Review• Massive Re-organisations• Redundancies /Job insecurity• Increasing Demands on us• Need to be more Professional
©AURIL Sept2011
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WHY?......
Need to Engage
• UK research – innovation gap• Impact of UK research and education• Translation across disciplines & boundaries• Client/partner-focus• Service driven, problem-solving• ......Requires new skill sets
Opportunities for sector and for UK PLC
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For engagement practitioners: everyone involved in delivering services to externals:
• knowledge exchange and business development;• public/civic engagement; • employer engagement & workforce development;• part time and blended lifelong learning;
• local/national/global economic development;• the social role of higher education; • social mobility and widening participation; • student employability
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AIMS for AUTUMN 2012
• Core BCE Framework of what we all do• With Knowledge Skills & Behaviours we need• An online diagnostic tool for self-evaluation
A JISC funded, and AURIL and JISC led collaboration
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Challenges in managing a multi-partner collaboration
• Taking account of different views• Sustaining momentum & commitment• Reaching decisions (and sticking to them)• Leading from the front discreetly……• Finding time in busy working lives
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The New Framework
• “Umbrella” Framework of all aspects of our work
• Uses:- Recruitment, Annual Reviews, CPD- Strategic Planning- Helping Others Understand What We Do- Helping to “Place” ourselves
©AURIL Sept2011
Four Layers
Knowledge Skills and Behavioursto undertake
Activities and Processeswhich meet
Deliver Benefits
Aims and Driverswhich
Running through the centre of all layers are core elements common to us all………
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CPD Framework for Business and Community Engagement
Activities & Processes
Activities & Processes
Activities & ProcessesKn
owle
dge
& Skill
s
Aims & Drivers
Aims & Drivers
Aims & Drivers
AURIL Sept2011Kn
owle
dge
& Skill
s
Know
ledg
e & Sk
ills
Communications Leadership
Relationships
DeliveringEconomic
Benefit
Delivering Social Benefit
DeliveringInternal Benefit
Personal Qualities
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Energetic / Enterprising /Motivated / Pro-active Resilient / Tenacious / Determined / Optimistic
Patient /Calm / Unflappable / ConsistentEmpathetic /Open / Diplomatic
Ethical/ Honest/TrustworthyReflective/Active Learner
Team PlayerFlexible
At the heart: Engagement practitioner’s Personal Qualities / Behaviours
©AURIL Sept2011
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RelationshipsNeed to be an effective and credible:
Networker /Co-ordinator /Collaborator /Partnership MgrRecogniser / Respecter of others’ needs & standpoints
Facilitator / Negotiator/ Broker/Boundary SpannerPlanner / Project & Programme Manager
Deliverer / Completer Finisher/ Evaluator
CommunicationsNeed to be an effective and credible:Information-gatherer/ Summariser
Active Listener /Interpreter/TranslatorOral & Written Communicator
Influencer / Persuader / ResponderSalesperson / Promoter / Presenter
LeadershipNeed to be an effective and credible:
Motivator / Driver Decision-maker/Problem Solver
Organiser/Conceptualiser/Prioritiser Strategic Planner /Resource Investigator
Champion for Culture Change/Status Quo ChallengerLateral Thinker/Creative Thinker /Innovator/Visionary
©AURIL Sept2011
At the heart: Engagement practitioners’ Core Skills and Behaviours
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AIMS & DRIVERS
Income Generation/ Research Impact;Enhanced Curriculum Development & Research
Profile / Reputation/ Public Standing; Asset Protection / Exploitation;
Enriched Student Experience;
Core: Improving Skills;
Developing Capacity;Creating Opportunities;
Student /Graduate Access;Raising BCE Profile;
Core Drivers:Nat / Local Govt Policy;
Impact Agenda; Economy; Globalisation;
Influencing public services policy, practice, effectiveness;
Cultural enrichment, quality of life, health, well-being;
Social welfare, national security, cohesionAccess to education;
Drivers:BIS Science & Society
Strategy; Social /Client values;
Charities’ Act;
Drivers:Organisation’s Values
Mission;HEFCE/HEIF/BIS
Strategies;Funding;
Innovations /New Technologies & Systems; Improved Competitiveness/ Profitability;
New Businesses , Opportunities, Jobs, Skills;
Drivers: Business Legislation &
Governance; Business & Client
values;
Business /Employer Needs Community /Public Needs
Internal Needs Internal Needs
©AURIL Sept2011
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ACTIVITIES & PROCESSES
Innovative Products & Services;Sector/Discipline Clubs/Networks/Groups
New Business Formation/Incubation;Licensing; Joint Ventures;
Contract & Collaborative ResearchKTPs/ Bus Development Progs
LLL/WBL/ CPD/WFD;Science Park Facilities;
Facilities Hire;
Core:Strategic partnerships
Opportunity Identification,
Project Management;Monitoring/Evaluation;
Meetings & Events;Consultancy, Coaching;Facilities Access/Hire;
Information gathering, storage, retrievalEnhancing Inter-disciplinarity
Encouraging economic regeneration and enterprise
Access to Knowledge – research, events, festivals, learning;
Access to museums, Libraries, Lectures, Exhibitions, Facilities;
Access to students, placements, volunteering ;
Access to research, advisory boards, trusteeships;
Institutional relationship Mgmt;
Partnership Bldg;Widening Particip’n
Administration; Plans, Policies, Processes, Procedures, Approvals;
Funding/Grant Applications, Mgmt;Research Governance, Mgmt, RIM;
Contract Mgmt;Student Enterprise &
Employability;Staff Development;
CRM Systems;Finance;
Business & Employer Services Community/Public Services
Internal Services Internal Services
©AURIL Sept2011
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KNOWLEDGE, SKILLS, BEHAVIOURS
Commercial InsightProfitable Deal Brokerage Valuing, Costing & Pricing
EntrepreneurshipBusiness InnovationBusiness Planning
Commercial & IP LawFiscal Compliance
NPD & DesignPPP
Auditing
Core Senior
BCE AdvocacyHorizon Scanning
Marketing Relationship MgtMeeting Needs
Understanding EnvironmentInvestigative Research & Analysis
Information Management Project Management & QA
Budget Management Monitoring/ Evaluation
Sustainability
Community/Audience InsightsNot for Profit Costing & Pricing
Not for Profit Deal BrokerageAudience Reach & Engagement
Community Cultures & LanguageRegeneration Partnerships
Budgeting
Internal Customer ServiceChampioning Culture Change
Funding /Grant streams KnowledgeLegal / Regulatory Compliance
Internal Governance Strategic Planning
Reporting & Metrics;Risk Management ; Finance, FEC, VAT
Business Routes & Techniques Community /Cultural Routes & Techniques
Internal Routes & Techniques Internal Routes & Techniques
©AURIL Sept2011
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Why is CPD for BCE so important?
Enhanced professionalism and recognition for those involved in BCE
Increased awareness of value for the BCE role within institutions.
Embeds & integrates BCE roles & capabilities in institutions
Builds on Government, funders’ BCE investment Enhanced efficiency and effectiveness in
engagement
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NEXT STEPS
• Developing Framework 0.2 & on-line tool• 16 core BCE processes identified – now
being mapped using KSBs• Focus groups around the UK April & May –
we’d like you to attend • Input and feedback to ensure design of
Framework & tool are on track • Final version of the Framework and on-
line tool – July 2012
