types of opportunities

TYPES OF OPPORTUNITIES

Headline SponsorshipNaming / Tactical

Tactical Association Advertiser

Tactical/Generic

Product Placement & Incidental Branding

Competition

Bespoke Campaign

Line-Up boards

Branded Entertainment

Customised Solutions

Environment / Theme / Channel

• 10” Opening and Closing Billboard

• 10” ad bumper opens each break

• Marketing: Launch and Episodic promo 5” tag

• Commercial Airtime – 1 x advertisement per

programme

• Website Exposure

• Competition (optional) + sms and management

• Original Productions

- Product placement / Incidental branding

opportunities

Headline Sponsorship

• 10” ad-bumper every other ad break

• Commercial Airtime – 1 x advertisement per

programme

• Website Exposure

• Competition (optional) + sms and management

• Original Productions

- Product Placement / Incidental branding

opportunities

Tactical Association Advertiser

• 10” Association Stings

• Commercial Airtime – 30” per show / packages

• Website Exposure

• Competition (optional) + sms and management

Channel Environment/Genre/Theme/Strand

Association Across Multiple Channels

• Environment, i.e Glamour – E! & TSN, Men – Action, Sport,

Infotainment

• Genre, i.e LifeStyle Channels, News, Youth, Kids

• Themed, i.e Movies, Music, Action Shows, Comedies, Red Carpet /

Award Shows

• Competition Promo

• On-air Question Promo – 10”/15”

• Production of Promos

• Sms entry short code number

• Website Exposure

• Winner Contact & Prize Delivery (optional)

CompetitionLinked to content or channel themes/marketing

promotions

• 30” Competition Awareness Promo

• 15” ‘Question’ Promo including sponsorship tag + entry

mechanics

• Classical Commercial including 5” branded competition

tag

• Production of promos

• Website Exposure

• Sms entry short code number

• Research and database (tbc)

Bespoke Campaign

Run an integrated campaign across: Opportunity can include:

- channel association to channels and relevant content

(tbc)

- family of channels (BBC, M-Net Dig) - client and channel branding on

competition

- genre of channels (Music, Lifestyle) and question promo

- channel branding on classical promo

• 5 - 10” tag on line-up (time-bands TBC)

• Commercial Airtime – increase awareness (optional)

• Competition (optional) + sms management

Line-up boards

• Call to view promo

• Website exposure & listing (M-Net / MultiChoice website)

• Competition (optional) sms and management

• Incidental Exposure (Bespoke)

Branded Entertainment

INTERNATIONAL MATERIAL Link to the channel environment in already created & produced relevant topics

High quality production at low cost for high frequency

Break through the clutter by owning channel content in the perfect environments

• Link to E! celeb vignettes / red carpet fillers

BESPOKE Create your own shows around the themes that will feature your brand i.e an Amazing Race short format filler theme, or an “All Access” spoof.

Production needs to be worked into the campaign