two next big research trends are here: experiential & … · 1 © 2017 ipsos. board games lego...

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Hello,….

TWO NEXT BIG RESEARCH TRENDS ARE HERE:

Experiential & Curation Towards a curated, AI enabled, mixed reality

PRESENTED BY: Jacquie Matthews, Global CEO Ipsos UU

POPULAR RECREATIONAL ACTIVITIES FOR KIDS

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EXPERIENTIAL

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SOUND COLOR 3-D VIRTUAL REALITY

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Computer Evolution

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Gartner Trends Cycle 2016

VIRTUAL REALITYWelcome to the world of

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vir·tu·al re·al·i·ty/ˈˌvərCH(əw)əl rēˈalədē/

A computer-generated 3D environment that surrounds a user and responds to that individual's actions in a natural way. Accessed via an immersive headset and occasionally hand controllers. Virtual reality allows the user to explore these settings while remaining in one place in the real world.

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Getting Closer To The Shopper Experience

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VR takes the participant to a place where she could not be otherwise

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Transport The Client To Their Consumer – Have Them Feel The Research

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CURATION

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Insight Cloud

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KNOW WHAT WE KNOW

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1.86 billion

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In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of it’s recipients. Hence a wealth of information creates a poverty of attention.

Herbert Simon, Nobel Prize winner

INFORMATION

ATTENTION/TIME

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cu·ra·tion/ˈˌkjəˈɹeɪʃən/

the uncovering, interpreting, contextualizing and activating of intelligence

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A BOT HAS BEATEN THE WORLD’S TOP POKER PLAYERS, A MILESTONE SHOWING THAT AI CAN WORK WITH INCOMPLETE INFORMATION.

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AI Assistant

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THE INTERSECTION OF

EXPERIENTIAL CURATION&

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CURATED FOR ME

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THANK YOUJacquie MatthewsGlobal CEO, Ipsos UU

Jacquie.matthews@ipsos.com