two next big research trends are here: experiential & … · 1 © 2017 ipsos. board games lego...
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1 © 2017 Ipsos.1 © 2017 Ipsos.
Board GamesLegoTrampolineSwimmingPlaying in the parkVideo GamesPlaying with toys
Hello,….
TWO NEXT BIG RESEARCH TRENDS ARE HERE:
Experiential & Curation Towards a curated, AI enabled, mixed reality
PRESENTED BY: Jacquie Matthews, Global CEO Ipsos UU
POPULAR RECREATIONAL ACTIVITIES FOR KIDS
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EXPERIENTIAL
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SOUND COLOR 3-D VIRTUAL REALITY
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Computer Evolution
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Gartner Trends Cycle 2016
VIRTUAL REALITYWelcome to the world of
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vir·tu·al re·al·i·ty/ˈˌvərCH(əw)əl rēˈalədē/
A computer-generated 3D environment that surrounds a user and responds to that individual's actions in a natural way. Accessed via an immersive headset and occasionally hand controllers. Virtual reality allows the user to explore these settings while remaining in one place in the real world.
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Getting Closer To The Shopper Experience
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VR takes the participant to a place where she could not be otherwise
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Transport The Client To Their Consumer – Have Them Feel The Research
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CURATION
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Insight Cloud
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KNOW WHAT WE KNOW
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1.86 billion
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In an information-rich world, the wealth of information means a dearth of something else: a scarcity of whatever it is that information consumes. What information consumes is rather obvious: it consumes the attention of it’s recipients. Hence a wealth of information creates a poverty of attention.
Herbert Simon, Nobel Prize winner
INFORMATION
ATTENTION/TIME
19 © 2017 Ipsos.Chimpanzees are 99% human… …always look for the 1%
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cu·ra·tion/ˈˌkjəˈɹeɪʃən/
the uncovering, interpreting, contextualizing and activating of intelligence
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A BOT HAS BEATEN THE WORLD’S TOP POKER PLAYERS, A MILESTONE SHOWING THAT AI CAN WORK WITH INCOMPLETE INFORMATION.
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AI Assistant
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THE INTERSECTION OF
EXPERIENTIAL CURATION&
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CURATED FOR ME
