twitter's timeline update: what do brands need to know?

TWITTER’S TIMELINE UPDATEWHAT DO BRANDS NEED TO

KNOW?

Twitter as we know it has changed.

In a recent update, Twitter rolled out its new timeline that shows tweets in order of relevancy instead of recency.

This algorithmic feed is similar Facebook's feed, however, it is optional.

We want to make it even easier and faster for people to discover and catch up on what’s happening right now.

Eric Farkas Product Marketing Manager @Twitter

See the update here.

“

To decide which tweets appear in a feed, Twitter considers:• The types of accounts

and tweets a person/brand typically interacts with.

• Trends• Interests• Twitter behavior of

users with similar interests.

So what does this mean for brands?

Since the algorithm is designed to show tweets based on relevancy and organic engagement, it’s fair game for everyone.

If this scares you, don’t worry. Twitter has a best practices guide for content to ensure that your brand's organic content is engaging.

This is a change that essentially makes all content on Twitter created equal.

Ameet RanadiveVP Revenue Product @Twitter

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The best content will always rise to the top.

This change will extend a brand's organic reach and can potentially lead to more retweets and engagements.

What do you think of theTwitter timeline update?