twitter & social basics from blue digital

A Guide to Twitter! What, Why, When & How

Matt ShawDigital Marketing Strategist

Blue Digital

Who areBlue Digital?

AGENDA• What is Twitter?• Set-up & Objectives• Is Twitter Business Critical?• When Should It Be Used?• How to Tweet. Top tips!• Performance Analysis

WHAT IS TWITTER?• Social network for businesses and individuals • Only 140-characters, now excluding images

and URLs – “tweets”• Often the first and last interaction in the

buying cycle

TWITTER LINGO• Tweet • Followers • @{username}• Retweets & Likes• Hashtags (#)• Direct Messages (DM)

SET-UP• Twitter handle• Profile description• Contact details• Website link

• Header• Profile picture

THINK BEFORE YOU ACTWhat are your objectives?• Increase brand awareness• Generate leads• Distribute your content• Target potential clients• Keep track of the competition• Recruit new staff

IS TWITTER BUSINESS CRITICAL?• Global Reach• Real Time Engagement• Clients & prospects• Staff & potential employees • Industry experts• Competitors

WHY YOU NEED TWITTER!• Lists• Reputation management• Content distribution• Instant news updates• Improve online search visibility

WHEN TO TWEET Hour of DayDay of Week

IMPROVE ENGAGEMENT• Thursdays, Saturdays & Sundays • Increase click through rate by 0.2% per tweet

• 8–9am And after 13:30pm • Increase click through rate by as much as 1.2% per tweet

HOW TO TWEET• # - use hashtags (no spaces)• @ - include relevant people/businesses/brands• Lists – group key audiences• Tools – schedule your tweets and link your accounts• Buffer• Hootsuite• Klout

HASHTAGS• Get involved with trending topics• Get in front of prospects

LISTS

TWEETING TOP TIPS• Include Images

TWEETING TOP TIPS• Use Verbs - we find them more interesting

TWEETING TOP TIPS• Don’t link at the end

OTHER TIPS • Be short – 21% higher CTR for 8 word tweets• Ask questions in your titles• Use exclamation points over other punctuation • Use one superlative in headline– e.g. smartest, best,

most• Include Numbers – 15% higher CTR• Use Followerwonk to find influencers • Experiment

PERFORMANCE ANALYSIS• Engagement - Re-tweets & likes • Authority - Followers • Clicks - Visitors• Content Conversion Rate - Leads, Enquiries, Sales

NEXT STEPS• Set-up your account & profile• Set some goals• Choose a scheduling tool• Link your accounts• Begin tweeting (use the tips)• Analyse performance • Experiment • Reap the rewards

ANY QUESTIONS?

Thank you@_bluedigital

@matty_shaw05@bluelogicltd@TheBCHull

matt.shaw@bluedigital.co.uk