twitter & mongolia - what is it, how do i get started with twitter, how to use it for business,...

Twitter in MongoliaTwitter in MongoliaWhat the heck is Twitter? How do I tweet better?

Who are power tweeters in Mongolia?

Prepared by:

Mergen Chuluun

Founder, WebGuru Co Ltd

Ulaanbaatar, Mongolia

2010-02-08

Content

• Who am I?

• What is Twitter?

• How do I tweet better?

• Who are Twitter power users in Mongolia?

• Using Twitter for business?• Using Twitter for business?

• A fun exercise – requires brain powers

• Q&A

Mergen Chuluun (1/2)

• Spoke here summer 2008

• “Blogging for Fun & for Profit”

• Graduated CSU 2002 w Info Systems

• Founded WebGuru in 2008

• 1st Mongolian company to provide SEO services, • 1st Mongolian company to provide SEO services,

which essentially helps companies get found online

(helps w sales leads & potential biz partners)

• Services: web design, search engine optimization

(SEO), usability, web development, email marketing,

social media, etc

• @webguruco & @webgurumn

Mergen Chuluun (2/2)

• My blogs (2009)

• Internet Marketing Blog: webguru-co.com/blog

• Personal: mergenchuluun.com @mergenchuluun

• MBB: MongoliaBusinessBlog.com

• Mongolia Business Podcast (2009)• Mongolia Business Podcast (2009)

• Mongolia’s first & only podcast, searchable on

iTunes/iPod/etc MongoliaBusinessBlog.com/podcast

• Last episode on micro-finance in Mongolia

• @MongoliaBiz

• Mongolia-Web.com co-owner & developer

(2010)

• @MongoliaNews

What is Twitter?

• Micro-blogging platform?

– Less than 140 characters. What?!?

– Normal blog post is about 500-1000 characters

• Completely new communications platform?

– Well, it’s not exactly blogging, nor texting, nor just status – Well, it’s not exactly blogging, nor texting, nor just status

updating… Soooo…

• Twitter is used for:

– Sharing thoughts and links to articles, videos, photos

– Reading trending topics

– Marketing products/services

How do I start tweeting?

1. Go visit twitter.com

2. See trending topics/discussions

3. Find your favorite people (world leaders, thought leaders,

companies, friends, family, mascots…)

4. Determine your needs (business or pleasure?)4. Determine your needs (business or pleasure?)

How do I start tweeting?

Twitter Specifics?

• Tell, comment, & share in less than 140 characters

– @urname @hisname @hername @hiscompany

– RT means Retweet

– #discussiontopic

• Different uses:• Different uses:

– See & read about trending topics & discussions

– Share what you think is interesting (videos, photos, articles)

– Tell others what you are doing (enjoying my ice cream; giving my

twitter presentation at café amsterdam…)

– Retweet other’s tweets that you think are interesting for your

followers

– Participate in discussions #superbowl #coffee #guypower

– Direct message people who follow you

Power users of Twitter in Mongolia

• Twitter Grader Power Users in Mongolia

Tweet Better

• Quicker & fast tweets from browser:

– Shareaholic

– TwitterFox, now Echofon

• Better organization of your twitter account(s)

– TweetDeck– TweetDeck

– Seismic

• Track your tweets:

– Bit.ly

Using Twitter for Business

• Advertising & marketing

– Promos, giveaways, competitions

– Ex: Dell computers sold $2 million worth products in 2008

• Customer support & reputation management

– Instantaneous responses to customers, some who may have been – Instantaneous responses to customers, some who may have been

saying something negative

• Knowledge is power

– Follow world leaders

– Keep tabs on competition

• Twitter-based business model

– Ex: Taco Truck in California – tweets its locations

– Any ideas in Mongolia?

How can Café Amsterdam Use Twitter?

• Let’s have fun

• Let’s brainstorm

• How can Café Amsterdam use Twitter effectively?

Get Started with Twitter

So, in summary, if you want to get started with Twitter:

1. Go to Twitter.com

2. Open an account

3. Find businesses and people who you wish to follow3. Find businesses and people who you wish to follow

4. Create a strategy and plans to use Twitter; follow through

5. Have fun!

Questions?

Wanna know more??• @MergenChuluun

• @webguruco

• @MongoliaBiz

• @MongoliaNews

• @webgurumn

• @Mongolia_Mining