twitter is a service

What?

“A short burst of inconsequential information"

Online Service

Social Networking & Micro-blogging

Enables its users to send and read messages

Target

Anyone & Everyone

User base mainly comprises of youth and businesses

Service Concept

Ability to stay in touch with friends and family

Share something interesting

News & latest buzz

For businesses it offers the ability to connect with the consumers

Positioning

Quick and easy way of communicating with friends

Free to use

Anyone can use

HR Management

Small work force

Big emphasis on employee satisfaction

Pick talent from other web companies

High remuneration & Exciting work

Marketing Communication

Viral marketing

Users are encouraged to invite others to join up for the service

Tie-up with festivals and conferences to promote usage

Free publicity by coverage in media

Third-party applications

Customer Satisfaction

Retention rate of 40%

High level of advocacy by frequent users

Frequent outages in the recent times have raised questions about growth

The Good

Free

Simple

Intuitive

Open

@priyankachopra is on Twitter

The Bad

Not profitable, yet

Redundancy

Scale-up

Poor retention rate

@BuyGoogleWealthMaker is also on Twitter

What’s Next?

Expanding user base offers potential to monetize the service

Revenue expected to be $4mn by Q4 2009

Featured ‘tweets’ for businesses