twitter is a service

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Post on 19-Jun-2015

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A brief overview of Twitter from a Services Marketing perspective.

TRANSCRIPT

Page 1: Twitter Is A Service
Page 2: Twitter Is A Service

What?

“A short burst of inconsequential information"

Online Service

Social Networking & Micro-blogging

Enables its users to send and read messages

Page 3: Twitter Is A Service

Target

Anyone & Everyone

User base mainly comprises of youth and businesses

Page 4: Twitter Is A Service

Service Concept

Ability to stay in touch with friends and family

Share something interesting

News & latest buzz

For businesses it offers the ability to connect with the consumers

Page 5: Twitter Is A Service

Positioning

Quick and easy way of communicating with friends

Free to use

Anyone can use

Page 6: Twitter Is A Service

HR Management

Small work force

Big emphasis on employee satisfaction

Pick talent from other web companies

High remuneration & Exciting work

Page 7: Twitter Is A Service

Marketing Communication

Viral marketing

Users are encouraged to invite others to join up for the service

Tie-up with festivals and conferences to promote usage

Free publicity by coverage in media

Third-party applications

Page 8: Twitter Is A Service

Customer Satisfaction

Retention rate of 40%

High level of advocacy by frequent users

Frequent outages in the recent times have raised questions about growth

Page 9: Twitter Is A Service

The Good

Free

Simple

Intuitive

Open

@priyankachopra is on Twitter

Page 10: Twitter Is A Service

The Bad

Not profitable, yet

Redundancy

Scale-up

Poor retention rate

@BuyGoogleWealthMaker is also on Twitter

Page 11: Twitter Is A Service

What’s Next?

Expanding user base offers potential to monetize the service

Revenue expected to be $4mn by Q4 2009

Featured ‘tweets’ for businesses