twitter is a service
DESCRIPTION
A brief overview of Twitter from a Services Marketing perspective.TRANSCRIPT
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What?
“A short burst of inconsequential information"
Online Service
Social Networking & Micro-blogging
Enables its users to send and read messages
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Target
Anyone & Everyone
User base mainly comprises of youth and businesses
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Service Concept
Ability to stay in touch with friends and family
Share something interesting
News & latest buzz
For businesses it offers the ability to connect with the consumers
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Positioning
Quick and easy way of communicating with friends
Free to use
Anyone can use
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HR Management
Small work force
Big emphasis on employee satisfaction
Pick talent from other web companies
High remuneration & Exciting work
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Marketing Communication
Viral marketing
Users are encouraged to invite others to join up for the service
Tie-up with festivals and conferences to promote usage
Free publicity by coverage in media
Third-party applications
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Customer Satisfaction
Retention rate of 40%
High level of advocacy by frequent users
Frequent outages in the recent times have raised questions about growth
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The Good
Free
Simple
Intuitive
Open
@priyankachopra is on Twitter
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The Bad
Not profitable, yet
Redundancy
Scale-up
Poor retention rate
@BuyGoogleWealthMaker is also on Twitter
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What’s Next?
Expanding user base offers potential to monetize the service
Revenue expected to be $4mn by Q4 2009
Featured ‘tweets’ for businesses