twitter influence study, followers of healthcare companies
Post on 05-Dec-2014
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Data was collected by StatSocial in September and October 2013 based on the followers of the top Twitter account from each of the Fortune Global 100 companies. The Fortune Global 100 companies were broken down by industries, and Burson-Marsteller focused data analysis on seven industries of the Fortune Global 100: automobile, energy, financial, healthcare, retail, technology and telecommunication.
THE GLOBAL CORPORATE
Gender and Age of Followers of Healthcare Companies
32%
1.08x .94x
of followers are between the ages of 26 AND 35
28%of followers are between the ages of 36 AND 45
2x
less likely than the average user to be FEMALE
Followers are
more likely than the average user to be MALE
Followers are
more likely than the average user to be between the ages of46 AND 55
Followers are
Locations, Work and Interests of Followers of Healthcare Companies
10.7x
16.2x
TECHNOLOGYOUTDOORHEALTH/FITNESS
SPORTS BUSINESS
FINANCIAL
INSURANCE
FASHION
POLITICS
SAN FRANCISCO COLUMBUSSAINT LOUISCHICAGO
NEW YORK
TOP FIVE CITIES followers are from
more likely to be from SAINT LOUIS than the average user
Followers are
more likely to be from COLUMBUSthan the average user
Followers are
FOLLOWERS OF HEALTHCARE COMPANIES ARE MORE LIKELY THAN THE AVERAGE USER TO WORK IN
FOLLOWERS ARE MORE LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN
Followers of Healthcare Companies
43x
3.9xNETWORK SIZE
.6xLESS LIKELY THAN THE AVERAGE USER TO BE INTERESTED IN VIDEO GAMES
.7xLESS LIKELY TO BE INTERESTED IN ART
300AVERAGE TWITTER USER
1614 FOLLOWERS OF HEALTHCARE COMPANIESvs.
FOLLOWERS ARE
STRONGER THAN AVERAGE TWITTER USERS
THEY HAVE A SOCIAL PULL
Followers of healthcare companies have an average network size 3.9 times that of average Twitter users
Social pull measures how well followers are connected across social media.
HealthcareCompanies
Twitter Influence StudyWho is following large global companies on Twitter?
The average Twitter user has approximately 300 connections across all social media platforms, while followers of healthcare companies average 1,614 connections across all social media platforms.
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