twitter how to use as a marketingtool friday, 24 april 2009monday, 27 april

TWITTERHow to use as a marketingtool

Friday, 24 April 2009Monday, 27 April

Introduction• Students

Ilona Grondman Tessa Neplenbroek Johan Makaske Erik Westerlaken Wilco van het Kamp Wessel Boukema

• Windesheim University of Applied Sciences, Zwolle, The

Netherlands

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What is Twitter ?

• Communicate

• Stay in touch

• Main question: what are you doing?

• 140 characters

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How to use Twitter ?

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Friday, 24 April 2009Monday, 27 April

Why use Twitter ?

• Updates about yourself

• Examples Eating soup Party Traffic jam Holiday Sharing hot news

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History of Twitter

• Idea: Jack Dorsey What are my friends doing? Simple

Twitter found by Obvious Launched august 2006 May 2007 Twitter Incorp. found

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Why is Twitter successful ?

• Simplicity

• Possibility of sending messages via different channels For example via SMS, Internetbrowser, Twitter Mobile and the

• Constantly developing new features: Applications for computers Twitter Mobile

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Ways to Tweet

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TwitPic

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Twitter in plain English

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Twitter as a marketingtool

• Spreading of offers

• Spreading of news

• Customer services

• Learning about the customer

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Developments

• Small businesses find big value in Twitter

• Multinationals are getting more interested CoTweet.com Salesforce.com

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(Dis)advantages • Advantages

Reaching the right people (target group) Direct and short communication Cheap High amount of potential receivers (followers)

• Disadvantages Only interested people are following the company Just a small group of people is using Twitter

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Twitter users• Telfort (Dutch telecom company)• Heineken• Microsoft• Ford• Pepsi• Barrack Obama• Lance Armstrong (Livestrong)

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Heineken

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Barack Obama

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Ford Automobile Comp.Friday, 24 April 2009Monday, 27 April

The End

Are there any questions ?

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Friday, 24 April 2009Monday, 27 April

Thank you very much for your attention !