twitter for business 101

Twitter 101for Business

By Chrystie CornsSeptember 23, 2009

Welcome

Chrystie CornsSocial Marketing Manager @ WHERE.com

Twitter: @ccmaineFacebook: www.facebook.com/chrystiecornsEmail: chrystiecorns@gmail.com

Twitter..the Ultimate Time Suck or Marketing Tool?

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent messages.  People write short updates, often called "tweets"  of 140 characters or fewer. Twitter is a microblog.

• Everyday millions of users create, discover and share ideas on Twitter

• Users also find great value in connecting with businesses of all kinds on Twitter– Share their experiences – Provide Feedback– Discuss new product ideas– Ask customer service questions

What is Twitter?

http://business.twitter.com/twitter101

Why is Twitter Important?

32 Million Unique Visitors a month Fastest growing Social Network You can do it anywhere!

It’s Free You can follow people locally &

nationally Allows you engage one-on-one with

people

Who is using Twitter?

http://www.sysomos.com/insidetwitter/

2.5% of all users joining during the first five months of 2009

5% of Twitter users account for 75% of all activity.

There are more women on Twitter (53%) than men (47%)

20-29 year olds account for 50% of users

93.6% of users have less than 100 followers, while 92.4% follow less than 100 people

The more followers you have, the more you tweet.

..

Why are you using Twitter?

• Promote your Business• Market your Company• Job Hunting• Crowdsourcing• Establish Authority in an industry• Maybe you just want to have fun!

NameUsernamePasswordEmail

Step 1 – Sign Up

Step 2 – Find Friends

Step 3 – Details

Include in your Bio and/or custom background the names (or @usernames) of the people twittering from your company account. It’s also a good idea to include additional contact info, like email addresses.

Step 4 – Add a Picture

Step 5 –Background

Select one of Twitter’s Backgrounds

Twitterbackgrounds.com

Twitrounds.com

Have designer create one to match your current branding/ marketing material

I Joined….Now What?

Find & Follow People

WeFollow Twellow TweetLocal Mr. Tweet #FollowFriday

How to Follow Someone

FriendsLocalsIndustry ExpertsIndustry OrganizationsPeople talking about your product/servicesPeople talking about YOU!

Click on Follow

Learn the Twerminology

@ reply – Use the @ + username to reply to someone’s tweet. Shows up in the public timeline.

DM – Direct Message – Send someone a private message that does NOT show up in their timeline

Twerms Cont…

RT – Retweet – Repeating someone’s tweet

# - Hashtag - Used to identify and search for an event.

Trending – Hot topics being talked about in real time are

displayed in Twitter

Start Tweeting, will ya!

• Ask a Question• Answer someone else’s question• Share a link• Upload a photo• Tell people what you are doing• Say something funny• Anything…just be yourself

But….Be Careful

• Don’t talk AT your followers, talk with them

• Don’t spam users• Don’t be boring• Don’t constantly ask people to buy

your stuff• Don’t be rude • Don’t tweet drunk

Sounds Good and all, BUT…

Twitter for Business

Engage Customers – Whole Foods Crowdsourcing – Threadless Tees

Create a street team of brand enthusiasts - WHERE

Reputation Management - Celebrities

Drive Traffic to your website/blog - Etsy Selling your product, FAST! – Dell Outlet

Customer Service – Comcast Cares Get in front of your target demographic – Tasti-D-Lite

Share your expertise – Chris Brogan Promotions: JetBlue

8 Steps to Marketing Success on Twitter by Hubspot

• Choose Topics Outside Your Niche• Define the Personality You Want To Reach• Use the Search Button at Least 3 Times Per Day +

Tweet at Least 15 New People• Ask 5 Questions on a Daily Basis• Answer at Least 3 Questions Daily• Send Out 10 Useful or Entertaining Links (But Be

Sure To Track!) Every Day• Share at Least One Blog Post, Article, or Video Per

Week• Test a Different Landing Page from Your Twitter

Profile Weeklyhttp://blog.hubspot.com/blog/tabid/6307/bid/5085/The-Reverse-Marketing-Twitter-Checklist-8-Steps-to-Marketing-Success-on-Twitter.aspx

I don’t have time to Tweet, do I?

TweetdeckTweetieSeesmicMobile Apps

Best Practices

• Listen regularly for comments about your company, brand and products—and be prepared to address concerns, offer customer service or thank people for praise.

• Use a casual, friendly tone in your messages.• While you shouldn’t feel compelled to follow everyone who follows

you, do respond to some questions or comments addressed to you.

• Make sure your tweets provide some real value. You know better than we do what is valuable, but here are few examples to spark ideas:

– Offer Twitter exclusive coupons or deals– Take people behind the scenes of your company– Post pictures from your offices, stores, warehouses, etc.– Share sneak peeks of projects or events in development

Business.twitter.com/twitter101

Audience Questions

Thank you for Having Me

Twitter: @ccmaineEmail: chrystiecorns@gmail.comLinkedIn: www.linkedin.com/in/chrystiecorns

Or just……GOOGLE ME!