twitter ecosphere: tools, apps & mash-ups

Ciarán NorrisHead of Social MediaMindshare SocialMedia8The social media agency

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World Of Twit:Tools, Apps & Mash-Ups

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Social Media Tracking & Viral Tracking Services

Influencer Identification Research & Outreach

Natural Seeding & Social Media Optimization

Paid Seeding & Social Media Advertising

Viral Widgets & Content

Conversational & Buzz Tracking

Mindshare SocialMedia8

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4 What does all of this mean?

5 Why are we here?

9.1% Internet users

Source: ComScore, June 2009

6 Why are we here?

9.1% Internet users

Source: ComScore, June 2009

7 Why are we here?

Source: Mindshare Twitter Network Analysis

8 Why are we here?

Image by thenextweb.com

9 Why are we here?

10 What does all of this mean?

PC

Mobile

11 Twitter Tools

Batega on flickr

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Sites and services that enable easy updating and tracking of Twitter accounts

What do I mean by tools?

Find An Audience To Share With13

Twitterrific

PC

Mobile

14 Twitter Tools

Tweetdeck

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Twitbin

16 Twitbi

nTwitterfox

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Twitterberry

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Tweetie

Twitterfon

19 TweetieTweetie

Find An Audience To Share Wit20 Twitter Apps

Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways

21 What do I mean by apps?

80% of search traffic goes to natural listings

Ensuring that crawlable, timely content is being produced will enable highly efficient acquisition of traffic

• Work with AKQA to ensure that flash is not king

• Plan & implement link building to drive organic listings

And ensure our best content is easy to find

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Twitterfall

Where have all the journos

gone?

28 Twitterfall

3 of the top 10 trending topics on Twitter were about the Soho Fire

3 of the top 10 trending topics on Twitter were about the Soho Fire

3 of the top 10 trending topics on Twitter were about the Soho Fire

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Twitter Friends Network Browser

Twitter Friends Network Browser

Twitter Friends Network Browser

Mash-Ups

Avoir Chaud on flickr

What do I mean by mash-ups?

Brands & individuals using Twitter & its data as a means to generate new tools as well as integrating Twitter into marketing campaigns in new & interesting ways

Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways

52 What do I mean by apps?

Created by Ben Marsh; @benmarsh

Created by Ben Marsh: @benmarsh

Sites and services that allow you to interact with Twitter, and the data it holds, for various reasons & in a variety of ways

53 What do I mean by apps?

Ciarán Norrisciaran.norris@mindshareworld.com

@ciaranj