Augmented reality

augmented virtuality

augmented world mash-ups

Nov 4 2009Paul Golding

Saturday, 5 December 2009

“The future is already here – it's just not evenly

distributed.”

—Wi!iam Gibson

phD research 1994...(moto labs)“AR/vR - the next big thing”

but....

Saturday, 5 December 2009

“Traditional AR”

Saturday, 5 December 2009

Mobile AR: Sensor-net

http://www.augmentreality.co.uk/

Wikitude

JunaioSaturday, 5 December 2009

Tactile MAR (using Markers)

Saturday, 5 December 2009

marketing with mar

Saturday, 5 December 2009

Platform contenders...

• MARA (Nokia)

• Layar (SPRX Mobile) @LayarMobile

• Insqribe

• Mateo/Junaio @twitt_AR

• Wikitude.me (Mobilizy) @wikitude

Saturday, 5 December 2009

Example architecture...Layar definitions

Saturday, 5 December 2009

Thumb 3rd-eye culture

• New discovery mechanism for digital services and objects

• Disintermediation of advertising space

• Disintermediation of architecture/design

• New type of attention data

• Elasticity of destination

• Users will adjust to VW representations

Saturday, 5 December 2009

Futures...

• Sketch-based AR

• Tag messaging?(via cornflake box?)

• Open art

• Graffiti?

Saturday, 5 December 2009

Real-virtual sho"ing

Saturday, 5 December 2009

Why?

• We connect like this...

• LinkedIn - Facebook - Twitter

Social networks...

Saturday, 5 December 2009

Virtual networks...

Saturday, 5 December 2009

Stardoll

Meez

Second Life (33)

15m

Mycosm

FootballSuperstars

Cars

IMVU

30m

vSide

MTV 3DThere

Near

Robot Galaxy

Franktown

sMeet

Vizwoz

Habbo

Gaia

15m

7m

goSupermodel

Whyville3m

Home

Moshi Monsters

Chapatiz

Webkinz

Handipoints

1m

50m

Twinity (36)

2m

Utherverse (32) 2m

Hello Kitty

HiPiHi (30)

GeoSimPhilly (31)

Amazing Worlds

Xivio

Vivaty

Whirled

Chobots

Frenzoo

Woogiworld

Jumpstart

40m

SportsBLOX

My Mini Life

ERepublic

5m

1m

SmallWorlds

Live or open beta

In development/private beta

Copyright KZero 2006-2009Permission required prior to republishing

Launched in

vLES

Onverse

iheartland

Lively

Virtual World

Registered

Accounts

Q1 2009

No data shown for worlds under 1m registered accounts. Includes estimates.

www.kzero.co.uk

2mNeopets

10Vox

Green

Spineworld

MinyanLand

ClubCooee

1m

2mWeblin

26m

WeeWorldTaatu

Muxlim

Rocketon

2009

2008

2007

2006

2005

Yoggurt

Ourworld

Faketown

Closed/closing

Age 20

Age 25 2009 2008 2007 2006 2005

2005

2006

2007

2008

Age 15

2009

Age 13

Age 102005 2006 2007 2008 2009

Dizzywood

Coke Studio

26m

21m

24m

Action Allstars

8m

6m124m

100m

13m

20m

1.5m

LEGO Universe

Digital Dollhouse

3mBuildabearville

2m

Planet Cazmo

Kiwi Heroes

1m

Club PonyPals

22m Club Penguin

Konstruction Zone

VMK

17m Barbie Girls15m

20m Poptropica

Webcarzz

4m

3mKaneva

Activeworlds

2m

17m

Ridemakerz

Audree’s World

Fusion Fall

Ecobuddies

Saddle Club

Freggers

Omnidate

Precious Girls Club

Twinners

Interzone

Black Mamba

Age 5

Age 30+Blue Mars 2150

Age 8

45m

17m

12m

13m

90m

19m12m

1.5m 1.5m

Medikidz

Chuggington

C3L3B

NuNu

Papermint

Roiworld

8m4m

Outspark

WilliNilli

Zoopri

Girl Ambition

SceneCaster

Cyber Town

19m

12m

Coaches Centre

1m

vMTV

NASA

Upper Deck U

ActionJetz

Galactik Football

Webosaurs

Monday, 23 February 2009

Virtualworld

Explosion

Saturday, 5 December 2009

AugmentedVirtuality

Flickr

Youtube ATM

smallworlds.com

Saturday, 5 December 2009

A story that I told o2:O2 is in the co#ection busine$

Today:real world

tomo%ow:virtual world(s)

Co#ectivity is virtualizing...

Saturday, 5 December 2009

MetaversePlatform

Metaverse cha!enges?

Web 3.0(and “real-time web”)

SearchAPIs

Trust Charge

Saturday, 5 December 2009

Next 3 years...• Smartphones will become defacto MAR device (AR will grow with SP adoption)

• Emergence of MAR platform winners

• There will be a “Facebook” of AR/VR

• At least one tipping-point craze/app (tattoos? virtual pets?) - UGC!

• Major MAR acquisitions

• Kids 8-14 will spend >50% online time in virtual worlds

• European-led innovation

• Fulcrum of “Web 3.0” (Sensor-net, web of objects etc.)

• Consumer wearable displays will find a breakthrough application

• MAR will become popular means of venue/event/shopping enhancement

• VW will become a standard UI metaphor for some handsets

Saturday, 5 December 2009

Mash-up Se!ion: Gra"iti

Developer: Richard SpenceBluetrail.co.uk@spugamola

@btgraffiti

Saturday, 5 December 2009

Paul Goldingwirele$wanders.com

Fo!ow:@pgolding

goldingp@gmail.com

Saturday, 5 December 2009