twitter advertising

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38 Everett Street | Allston, Massachusetts 02134 | 617-254-5000 | www.OverdriveInteractive.com

Advertising Opportunities for Businesses

presented by:

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About Overdrive Interactive

Overdrive helps companies compete and win in the online space

Integrate:Social media marketingSearch marketingOnline mediaContent and creativeWebsite and application development

2010 MITX Interactive Agency of the Year

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activity is exploding

195 million registered users

2.5 million new user signups a week

30 million active monthly US users now, 100 Million by end 2011

100 million tweets/day (+ 65% in 3 months)

30% created from mobile

14 million new followings/day

High Level Stats

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Twitter Demographics

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To get updates on future products

To stay informed about the activities of a company

To receive discounts and promotions

To get updates on upcoming sales

To get a "freebie" (e.g., free samples, coupon)

For fun or entertainment

To get access to exclusive content

To learn more about the company

To show my support for the company to others

To interact (e.g., share ideas, provide feedback)

For education about company topics

Someone recommended it to me

So the company could send me a direct message

38%

10%

32%

31%

30%

28%

26%

25%

25%

23%

20%

14%

14%

Source: Exact Target / Cotweet, June 2010

Why Twitter Users Follow Brands

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Who Uses Twitter?

From the Forrester Blog: Posted by Reineke Reitsma on December 31, 2010 Forrester's Technographics® data shows that only 11% of US online consumers Tweet

monthly, while more than 84% say that they never Tweet. Who are these “Tweeps,” and why are they so attractive to Marketers?

oPeople who Tweet monthly or more display many characteristics of early adopters: They are more educated, more likely to own a Smart Phone, more likely to be Male, and more likely to have a higher income.

What makes them unique, and at the same time very interesting for marketers, are their attitudes:

① They are heavily influenced by brands. More than 40% of those who use Twitter monthly or more frequently agree with that owning the best brand is important to them — twice the number of total US online consumers!

② They spend more money. People who tweet monthly or more report that they spent almost $870 online in the past three months — almost $300 more than the average US online consumer.

③ They post their opinion - everywhere. Not only are people who tweet monthly or more tweeting about products and services; they are also sharing their opinions much more frequently than the average US consumer, and through a variety of channels.

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Advertising: Three Promoted Products

Tweets – Keyword targeted Cost-

Per-Click ads in twitter search results.

Accounts – Keyword targeted

Cost-Per-Follower ads on user interface

Trends – Flat rate sponsorship,

drives 60 million impressions per day.

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Promoted Tweets – Cost Per Click

Your Cost-Per-Click Ad

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Promoted Accounts – Cost Per Follower

Your Cost-Per-Follower Ad

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Promoted Trends – CPM, 60 Million Impressions

Link promoted on users login screens under Trending Topics

Your ad, promoted on Trending Topic conversation stream with video, images or banner.

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Promoted Tweets DashboardYour Promoted Tweets campaigns, in real time

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Promoted Accounts DashboardImpressions, clicks and follows, as they happen

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Promoted Trends DashboardThe detailed before, during and after of your Promoted Trends

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Timeline ActivityYour performance on Twitter, Tweet by Tweet

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Summary

Cost-Per-Click Current price varies

depending on category

$.50 minimum bid* Target by keyword

Cost-Per-Follower Current price base

don bids is $1 to $2 per follower

$25,000 minimum spend*

Target by keyword

Flat rate sponsorship Current price is

$80,000+ per day* Moves the needle

driving 65,000,000 impressions per day

Contact Harry J. Gold at 617-254-5000 x 1100 for help launching your Twitter campaign.

* Pricing represents Twitter’s net media costs – Overdrive Interactive creative, media buying and campaign management fees can be quoted upon request.

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Thank You

For help with the services described in this deck please contact:

Harry J. Gold

CEO/Managing Partner

Direct 617-254-5000 x 1100

hgold@OverdriveInteractive.com