twitter 4 movie promotion rumford i media entertainment summit

Why Your Movie Marketing Needs Twitter

Rodney RumfordCEO Gravitational Media

Co-Founder TweetPhoto.com

~40 Million Visitors = Opportunity

• Hyper Viral• Micro Engagement• People Drive Your Awareness/Buzz• Need Unique Compelling Experience• Sony Pictures Kills It

Terminator SalvationInternational Release: Credit Sony Pictures & Imageworks Interactive

Anne Glenn: Sr. Web Producer

• Create International Movie Pre Release Buzz• Leverage Viral & Broadcast Characteristics

of Twitter Eco-System• Create Text Based Game• 4 Weeks:15-20 Tweets Per Day (24/7)• Unique Approach That Engages Fans• Micro Site Integration

Show Some Skin…

• 8 Twitter Background Skins

Twitter Content on Micro Site…

• Active Tweets

• Leaders & Recognition

• ~3000 Played the Game

Social Strokes: Leader Board

• Recognition Drives Participation

• Drives More Awareness on Twitter

• Buzz

Terminator Missions: Trivia…

• Asked Users Terminator Movie Trivia• Users Responded Answers on Twitter• #Hashtag Response• Blogosphere Coverage (357 RT)• Success!

Every Picture Tells a Story

• Photos Are Low Hanging Fruit• Everyone Has a Cell• Contests, Fans Experiences,

Behind The Scenes• Voting/Popularity/Views• Viral When Coupled with Twitter

& Social Photo Sharing Platform

Night At The MuseumSmithsonian, Twitter & TweetPhoto

Twitter Buzzes & Brands MOVIES

• Media & Mobile• OMG Factor• Viral• Ideation• Engagement• Social Strokes

Rodney RumfordCEO Gravitational Media

&Co-Founder

TweetPhoto.com