twitter 101: everything you always wanted to know about twitter, but were afraid to ask
Post on 14-Jan-2015
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Everything You Always Wanted to Know About Twitter, but Were Afraid
to Ask…
Presenter:Debbie Friez, Vice President Major Accounts, BurrellesLuceTwitter: @dfriez
Moderator:Gail Nelson, Senior Vice President, Marketing, BurrellesLuceTwitter: @gail_nelson
Hashtag #prwebinar
AGENDA
• What is Twitter?• Why Tweet?• Getting started• Tricks of the Tweet• Helpful tools
CLIP
• What is Twitter?
TWITTER DEFINED
• Microblogging– Short text status report
• Only 140 characters– Similar to text messaging
WHY PARTICIPATE?
• Find out about breaking news
• Share information• Promote your other
social media posts • Service customers • Find sales leads and
activities
• Gain customer and market insight
• Grow relationships with friends, colleagues, and family and journalists/other influencers
GETTING STARTED
Twitter.com
JOIN THE CONVERSATION
COMPLETE YOUR PROFILE
WHAT MAKES A GOOD PROFILE?
• Use your real name• Include a picture icon• Include useful information about yourself
– What you do; what are your interest…• Include a website or blog address
START CONNECTING
START CONNECTING
FIND MORE PEOPLE TO FOLLOW
LISTENING
• What is being said about you, your company, or your interest?– Do a basic search on your Twitter home page– Go to search.twitter.com– Services like BurrellesLuce iMonitor
WHAT IS @ FOR?
?
SHARE
RE-TWEET
WHY RE-TWEET
• You found the information interesting and you think others might too.
• “Pay it Back”—help others and they might help you.
• If you really want others to re-tweet, put it at the end of your tweet.
KEEPING IT SHORT
• Tools to shorten links:– Tr.im– Is.gd– Bit.ly– Tinyurl.com– Digg.com– Twurl.cc
KEEPING IT SHORT
#HASHTAGS
• A way to index and search on a particular topic• Always starts with the #• When creating one, keep it short!• Can be used for creating a “group”• Popular Hashtags:
#followfriday #pradvice #pr#womma #Lost #jobs
#HASHTAGS
#HASHTAGS
#HASHTAGS
#HASHTAGS
DIRECT MESSAGE
• If someone is following you on Twitter, you can send them a personal message
• Don’t spam people (especially reporters!)
DIRECT MESSAGE
TEXTING YOUR TWEETS
MAKING IT EASY: USEFUL TOOLS
• Phone applications– TwitterBerry for BlackBerry– Tweetie for iPhones– Twidroid for G1 Android Phones
• Desktop applications– TweetDeck– TweetGrid
• Integration with other social media– Twitter.com/widgets/Facebook– Ping.fm– FriendFeed
TWEET DECK
USEFUL TOOLS
QUESTIONS & ANSWERS
• Type your questions in the Q&A pane
MORE RESOURCES
Learn more: Free downloads and BurrellesLuce BLOG
www.BurrellesLuce.com/freshideas
• Effective Social Network and Micro-Blog Management
• Ten Tips for PR Success: Media Monitoring
CONTACT INFORMATION
Debbie FriezVice President, Major AccountsBurrellesLucedfriez@burrellesluce.com800-631-1160 x1852Twitter: @dfriezLinkedIn: dfriezBLOG: www.burrellesluce.com/freshideas
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