Everything You Always Wanted to Know About Twitter, but Were Afraid

to Ask…

Presenter:Debbie Friez, Vice President Major Accounts, BurrellesLuceTwitter: @dfriez

Moderator:Gail Nelson, Senior Vice President, Marketing, BurrellesLuceTwitter: @gail_nelson

Hashtag #prwebinar

AGENDA

• What is Twitter?• Why Tweet?• Getting started• Tricks of the Tweet• Helpful tools

CLIP

• What is Twitter?

TWITTER DEFINED

• Microblogging– Short text status report

• Only 140 characters– Similar to text messaging

WHY PARTICIPATE?

• Find out about breaking news

• Share information• Promote your other

social media posts • Service customers • Find sales leads and

activities

• Gain customer and market insight

• Grow relationships with friends, colleagues, and family and journalists/other influencers

GETTING STARTED

Twitter.com

JOIN THE CONVERSATION

COMPLETE YOUR PROFILE

WHAT MAKES A GOOD PROFILE?

• Use your real name• Include a picture icon• Include useful information about yourself

– What you do; what are your interest…• Include a website or blog address

START CONNECTING

START CONNECTING

FIND MORE PEOPLE TO FOLLOW

LISTENING

• What is being said about you, your company, or your interest?– Do a basic search on your Twitter home page– Go to search.twitter.com– Services like BurrellesLuce iMonitor

WHAT IS @ FOR?

?

SHARE

RE-TWEET

WHY RE-TWEET

• You found the information interesting and you think others might too.

• “Pay it Back”—help others and they might help you.

• If you really want others to re-tweet, put it at the end of your tweet.

KEEPING IT SHORT

• Tools to shorten links:– Tr.im– Is.gd– Bit.ly– Tinyurl.com– Digg.com– Twurl.cc

KEEPING IT SHORT

#HASHTAGS

• A way to index and search on a particular topic• Always starts with the #• When creating one, keep it short!• Can be used for creating a “group”• Popular Hashtags:

#followfriday #pradvice #pr#womma #Lost #jobs

#HASHTAGS

#HASHTAGS

#HASHTAGS

#HASHTAGS

DIRECT MESSAGE

• If someone is following you on Twitter, you can send them a personal message

• Don’t spam people (especially reporters!)

DIRECT MESSAGE

TEXTING YOUR TWEETS

MAKING IT EASY: USEFUL TOOLS

• Phone applications– TwitterBerry for BlackBerry– Tweetie for iPhones– Twidroid for G1 Android Phones

• Desktop applications– TweetDeck– TweetGrid

• Integration with other social media– Twitter.com/widgets/Facebook– Ping.fm– FriendFeed

TWEET DECK

USEFUL TOOLS

QUESTIONS & ANSWERS

• Type your questions in the Q&A pane

MORE RESOURCES

Learn more: Free downloads and BurrellesLuce BLOG

www.BurrellesLuce.com/freshideas

• Effective Social Network and Micro-Blog Management

• Ten Tips for PR Success: Media Monitoring

CONTACT INFORMATION

Debbie FriezVice President, Major AccountsBurrellesLucedfriez@burrellesluce.com800-631-1160 x1852Twitter: @dfriezLinkedIn: dfriezBLOG: www.burrellesluce.com/freshideas