twitter 101

Twitter 101 Brown Bag: Twitter 101 Brown Bag: February 1, 2012February 1, 2012

WelcomeWelcome

Abby is an AmeriCorps VISTA serving at NPower Northwest. She's a recent transplant to Seattle and has a background in libraries. Abby brings with her a strong interest in helping individuals and organizations learn how to best use technology to improve their lives.

Mandi is the Community Engagement Manager at NPower Northwest. She's responsible for communications, social media, event coordination, and management of the volunteer program.

@abbynaf@mandimoshay / @npowernw

NPower NorthwestNPower Northwest

• Vision – A thriving community with high performing

nonprofits.

• Mission– To strengthen the nonprofit sector by catalyzing

innovation and driving adoption of technology solutions.

AgendaAgenda

• Intro to Twitter• Twitter statistics• Nonprofits using Twitter• Our top five Twitter tips• Discussion

Intro to TwitterIntro to Twitter

Think of Facebook as a mall•A destination•A space for conversation

Photo Credit

Intro to TwitterIntro to Twitter

Twitter is more of a cocktail party•Stream of information•Real-time response•Networking

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Twitter GrowthTwitter Growth

Source: Twitter Blog

Twitter DemographicsTwitter Demographics

Source: Pew Research Center

Twitter Demographics: AgeTwitter Demographics: Age

Source: 2011 Social Network Analysis Report

Twitter Demographics: GenderTwitter Demographics: Gender

Source: 2011 Social Network Analysis Report

Twitter Demographics: IncomeTwitter Demographics: Income

Source: 2011 Social Network Analysis Report

Nonprofits and Twitter: NumbersNonprofits and Twitter: Numbers

Source: NTEN Nonprofit Social Networking Benchmark Report

Nonprofits and Twitter: UseNonprofits and Twitter: Use

• United Way of King County – Responds to feedback both positive and negative

• SeattleWorks – Live tweets events to increase awareness

• American Podiatric – Uses Twitter search to find and engage new audiences

Nonprofits: Respond to FeedbackNonprofits: Respond to Feedback

Nonprofits: Live TweetingNonprofits: Live Tweeting

Nonprofits: Using Twitter SearchNonprofits: Using Twitter Search

Social Media GoalsSocial Media Goals

Social Media GoalsSocial Media Goals

Analytics and management tools•Some tools (HootSuite & TweetDeck)•Schedule posts•Analytics tools•Following vs. followers

Questions?Questions?

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Top Five Twitter TipsTop Five Twitter Tips

5) Fully brand your presence•Avatar•Customized background•Bio with links

Brand Your PresenceBrand Your Presence

Brand Your PresenceBrand Your Presence

Top Five Twitter TipsTop Five Twitter Tips

4) Be human•Unique tone•Transparent about who is doing your tweeting (when you are sharing relevant content do it in your own voice)•Be willing to appear imperfect•Use young Twitter friendly volunteers for tutorials, but not necessarily have them take over your stream (Consistent voice is important for branding)

Be HumanBe Human

Top Five Twitter TipsTop Five Twitter Tips

3) Build relationships, but don’t be spammy•Lists, mention vs. reply, the value of RTing and thanking, being responsive•Share links back to website/blog to encourage further engagement

Build RelationshipsBuild Relationships

Build RelationshipsBuild Relationships

Top Five Twitter TipsTop Five Twitter Tips

2) Be re-tweet able•Select a short relevant handle•Content curation - find interesting things and link to them•Use searchable keywords

Be Re-TweetableBe Re-Tweetable

Top Five Twitter TipsTop Five Twitter Tips

1) Listen and Engage•Connect with your nonprofit peers and not just your constituents•Use nonprofit hashtags•Search for relevant keywords to your organization and respond to good and bad•Connect with the right people & tweet with them

Listen and EngageListen and Engage

ResourcesResources

• 7 Tips to Optimize Your Twitter Page• 5 Nonprofits Using Twitter Right• 30 Useful Nonprofit Hashtags• Twitter’s Official Blog• Social Media Examiner• Hope140

Thank YouThank You

NPower NorthwestWebsite: www.npowernw.org

Facebook: www.facebook.com/npowernwTwitter: @npowernw

Abby Nafziger AmeriCorps VISTA

abbyn@npowernw.org@abbynaf

Mandi MoshayCommunity Engagement

Managermandim@npowernw.org

@mandimoshay