tweaking your marketing toolbox

TWEAKING YOUR

MARKETING TOOLBOXMichael Biedenstein

Marketing SpecialistDes Peres Parks and Recreation

Overview Introduction / Background Tools I use for marketing

How marketing has changed Targeted marketing examples

Questions

Social Media is not a substitute for value. It’s a means of demonstrating value,

but value must be there first. (@hrbartender)

Michael Biedenstein

Kirkwood High School - Class of 2004 Southeast Missouri State University - B.S.

Recreation Des Peres Parks and Recreation

Intern - Summer 2008 Marketing Specialist - December 2008

Kirkwood Football Statistician - 2002 Season Social Media Director - May 2010

Marketing Tools - Des Peres

Marketing Tools - Des Peres

Marketing Tools - Des Peres

Marketing Tools - Des Peres

Marketing Tools - Kirkwood Football

Marketing Tools - Kirkwood Football

Marketing Tool - Managing Social Media

How has Marketing changed?

Time Delay vs. Instantaneous

Push Marketing vs. Pull Marketing

Mass Marketing vs. Targeted Marketing

Local Punt, Pass & Kick Competition

Target Audience: Boys and Girls (6-15) in or very near Des Peres

Activity Guide

Lodge Link email blast

Flyers at The Lodge

Large Poster at The Lodge

City and NFL webpages

Facebook and Twitter

posts

Summer “Dive-In” MovieTarget Audience: All Ages,

especially children and families

“Chalk” ads on the sidewalk

Lodge Link email blast

Flyers at The Lodge

Large signs on Lodge

perimeter

City webpage

Bulletin boards at The Lodge

Submitted to free web

calendars

Dodgeball LeagueTarget Audience: Men and

Women (16+) <10 miles from The Lodge

Lodge Link email blast

Flyers at The Lodge

Large Poster at The Lodge

Activity Guide and City

webpage

Facebook and Twitter posts

Kirkwood Football on FacebookTarget Audience: Facebook Users who are interested in Kirkwood Football

ANY QUESTIONS?

Michael BiedensteinMarketing Specialist

Des Peres Parks and Recreation314-835-6153

mbiedenstein@desperesmo.org