tv in 2020 - multi-network solutions breakfast briefing at connected tv summit 2014
Post on 17-Dec-2014
281 Views
Preview:
DESCRIPTION
TRANSCRIPT
TV in 2020TV in 2020
Connected TV Summit - Day 1 breakfast panelJ 11 2014June 11, 2014
Christophe RufinOrangeDi t OTT TV E tDirector – OTT TV Ecosystem christophe.rufin@orange.comTwitter: @christopherufin
About OrangeAbout Orange
j l iOne of the world leader CSPs A major European multiscreenoperator
One of the world leader CSPs239M customers in 160 countries
Turnover : 41B€ (2013)
Connected TV Summit ‐ Orange ‐@christopherufin
Connected TV Summit ‐ Orange ‐@christopherufin
Insight TV in 2020Insight – TV in 2020
Total video viewing time will increasedramatically
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #1 video usage on new media add upHint #1 video usage on new media add up
Average time spent weekly, USA. Source: Nielsen cross-platform report 2013
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #2 the boom of video compatible devicesHint #2 the boom of video-compatible devices
Connected TV Summit ‐ Orange ‐@christopherufin
Insight TV in 2020Insight – TV in 2020
Eyes will shiftEyes will shiftfrom Free-to-airfrom Free to airto Pay-TVto Pay TV& VOD
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #1 ad supported TV is under pressureHint #1 ad-supported TV is under pressure
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #2 quality content is shifting to premium servicesHint #2 quality content is shifting to premium services
You get to watch this for free! Not this!
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #3 IPTV & OTT pay video services to account for most of the growth of TVof the growth of TV
Pay‐TV households, net additions or losses by primary platform, Western Europe, 2013–2018
Connected TV Summit ‐ Orange ‐@christopherufin
Source: analysys mason
Insight TV in 2020Insight – TV in 2020
Piracy will be Piracy will be containedcontained
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #1 convenience is a piracy killer Hint #1 convenience is a piracy killer
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #2 illegal file sharing can’t rival the convenience of TV EverywhereEverywhere
Connected TV Summit ‐ Orange ‐@christopherufin
Insight TV in 2020Insight – TV in 2020
Households will pay more for content
Connected TV Summit ‐ Orange ‐@christopherufin
Hint #1 VOD and sVOD are no substitutes they add upHint #1 VOD and sVOD are no substitutes, they add up
UK expenditure on digital videop g
Connected TV Summit ‐ Orange ‐@christopherufin
Source: Bain Creative UK report 2014
Hint #2 digital Pay TV to grow 5% per year in Western EUHint #2 digital Pay-TV to grow ~5% per year in Western EU
Digital Pay‐TV revenue forecast,Western Europe 2013–2018Western Europe, 2013 2018
Connected TV Summit ‐ Orange ‐@christopherufin
Source: Strategy Analytics
S h t ill So, what will th f t l k the future look lik ?like?
Connected TV Summit ‐ Orange ‐@christopherufin
Even more screensEven more screens
Connected TV Summit ‐ Orange ‐@christopherufin
TV set to become a very large monitorTV set to become a very large monitor
Sources: Wikipedia Commons, www.planar.com
1980 1990 2000 2010 2020
Connected TV Summit ‐ Orange ‐@christopherufin
p p
The end of set top boxesThe end of set-top-boxes
because placing the box on top of the screen will be increasingly difficult
Connected TV Summit ‐ Orange ‐@christopherufin
The set top box makes the smart TV smarterThe set-top box makes the smart TV, smarter
Connected TV Summit ‐ Orange ‐@christopherufin
2014: STBs come in various shapes and styles2014: STBs come in various shapes and styles
Connected TV Summit ‐ Orange ‐@christopherufin
2020: not a set top box a smart box is the hub for digital life2020: not a set-top box, a smart box is the hub for digital life
Connected TV Summit ‐ Orange ‐@christopherufin
2020: a typical Pay TV service2020: a typical Pay-TV service
PREMIUM CONTENT & MULTISCREEN SERVICES
Premium channels
zz
Premium channels with catch‐up
Search & recommendation
zzWide choice of VOD, eST &
sVOD On‐demand games
Built‐in social features
Personal media library
A KILLER
“FOLLOW-ME” STYLE
TABLET
NOW THE MAIN
games y
Connected TV Summit ‐ Orange ‐@christopherufin
USER EXPERIENCE CONTROL SCREEN
2020 Why the OTT didn’t win2020 - Why the OTT didn t win
Connected TV Summit ‐ Orange ‐@christopherufin
2020 What happens on Youtube stays on Youtube2020 – What happens on Youtube, stays on Youtube
350 million views4 million channel subscribers
but… only 150 000 cinema entries in 2013
Connected TV Summit ‐ Orange ‐@christopherufin
thanksthanks@christopherufin
Connected TV Summit ‐ Orange ‐@christopherufin
top related