tv in 2020 - multi-network solutions breakfast briefing at connected tv summit 2014

TV in 2020TV in 2020

Connected TV Summit - Day 1 breakfast panelJ 11 2014June 11, 2014

Christophe RufinOrangeDi t OTT TV E tDirector – OTT TV Ecosystem [email protected]: @christopherufin

About OrangeAbout Orange

j l iOne of the world leader CSPs A major European multiscreenoperator

One of the world leader CSPs239M customers in 160 countries

Turnover : 41B€ (2013)

Connected TV Summit ‐ Orange ‐@christopherufin

Insight TV in 2020Insight – TV in 2020

Total video viewing time will increasedramatically


Hint #1 video usage on new media add upHint #1 video usage on new media add up

Average time spent weekly, USA. Source: Nielsen cross-platform report 2013


Hint #2 the boom of video compatible devicesHint #2 the boom of video-compatible devices



Eyes will shiftEyes will shiftfrom Free-to-airfrom Free to airto Pay-TVto Pay TV& VOD


Hint #1 ad supported TV is under pressureHint #1 ad-supported TV is under pressure


Hint #2 quality content is shifting to premium servicesHint #2 quality content is shifting to premium services

You get to watch this for free! Not this!


Hint #3 IPTV & OTT pay video services to account for most of the growth of TVof the growth of TV

Pay‐TV households, net additions or losses by primary platform, Western Europe, 2013–2018


Source: analysys mason


Piracy will be Piracy will be containedcontained


Hint #1 convenience is a piracy killer Hint #1 convenience is a piracy killer


Hint #2 illegal file sharing can’t rival the convenience of TV EverywhereEverywhere



Households will pay more for content


Hint #1 VOD and sVOD are no substitutes they add upHint #1 VOD and sVOD are no substitutes, they add up

UK expenditure on digital videop g


Source: Bain Creative UK report 2014

Hint #2 digital Pay TV to grow 5% per year in Western EUHint #2 digital Pay-TV to grow ~5% per year in Western EU

Digital Pay‐TV revenue forecast,Western Europe 2013–2018Western Europe, 2013 2018


Source: Strategy Analytics

S h t ill So, what will th f t l k the future look lik ?like?


Even more screensEven more screens


TV set to become a very large monitorTV set to become a very large monitor

Sources: Wikipedia Commons, www.planar.com

1980 1990 2000 2010 2020


p p

The end of set top boxesThe end of set-top-boxes

because placing the box on top of the screen will be increasingly difficult


The set top box makes the smart TV smarterThe set-top box makes the smart TV, smarter


2014: STBs come in various shapes and styles2014: STBs come in various shapes and styles


2020: not a set top box a smart box is the hub for digital life2020: not a set-top box, a smart box is the hub for digital life


2020: a typical Pay TV service2020: a typical Pay-TV service

PREMIUM CONTENT & MULTISCREEN SERVICES

Premium channels

zz

Premium channels with catch‐up

Search & recommendation

zzWide choice of VOD, eST &

sVOD On‐demand games

Built‐in social features

Personal media library

A KILLER

“FOLLOW-ME” STYLE

TABLET

NOW THE MAIN

games y


USER EXPERIENCE CONTROL SCREEN

2020 Why the OTT didn’t win2020 - Why the OTT didn t win


2020 What happens on Youtube stays on Youtube2020 – What happens on Youtube, stays on Youtube

350 million views4 million channel subscribers

but… only 150 000 cinema entries in 2013


thanksthanks@christopherufin


tv in 2020 - multi-network solutions breakfast briefing at connected tv summit 2014

Technology