tv advertising monthly clutter report- august 2017

Aug-2017 (With last year’s comparison)

CLUTTER Analysis

About Report

• The report focuses on various aspects of commercial airtime on TV for the month of August 2017.

• The report includes various form of analysis on clutter in terms of average minutes of advertising and number of spots.

• It shows % share of advertising in terms of time band & share of Prime time vs. Non- Prime time in a day.

• The report compares AIRTIME of 6 months 2016 with 2017.• It also shows quarterly analysis for the year 2017.

Data Source: Media MonitorsFor any queries related to Data, please contact at:

akbar@mediamonitors.com.pkinfo@mediamonitors.com.pk

If you have any other questions, please contact PAS at:secretariat@pas.org.pk

COMPARISION WITH LAST YEARJAN TO Aug 2016-17

YEARLY COMPARISON BY AIRTIME

QUARTERLY COMPARISON BY AIRTIME

MONTHLY COMPARISON BY AIRTIME

GENER WISEAVEAGE AIRTIME REVIEW (August 2017)

Average Minutes Per HourTop 15 Channels Across Genre

Average Minutes Per HourTop 15 News Channels

Average Minutes Per HourTop 15 Entertainment Channels

Average Minutes Per HourTop 15 Regional Channels

Average Minutes Per HourMusic Channels

Average Minutes Per HourTop 15 Other Channels

GENER WISEAVERAGE SPOT’S FREQUENCIES REVIEW (August 2017)

Spot Frequency in an HourTop 15 Channels Across Genre

Spot Frequency in an HourTop 15 News Channels

Spot Frequency in an HourTop 15 Entertainment Channels

Spot Frequency in an HourTop 15 Regional Channels

Spot Frequency in an HourMusic channels

Spot Frequency in an HourTop 15 Others Channels

DAY PART SPLIT BY AIRTIME

TIME BAND SPLIT BY AIRTIME

GENRE & DAY PART BY AIRTIME

For any queries, please contact us on the below mentioned

address

akbar@mediamonitors.com.pkinfo@mediamonitors.com.pk

Tel: 021-34306575-7