turntable.fm, smash summit presentation
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product pulseby billy chasenturntable.fm
Sunday, September 18, 2011
turntable.fm
• First truly social music network.
• 625,000+ users in little over 3 months.
• 100% "word of mouth."
Sunday, September 18, 2011
Where I pull inspiration from
• Identifying offline behaviors that don't exist or suck online (turntable).
• Being aware of times I can't find a tool online (chartbeat).
• Wouldn't it be cool if… (be leery!).
Sunday, September 18, 2011
Fail fast• Identify what doesn't
work.
• Listen to community, but don't let them build product (If I'd asked customers what they wanted, they would have said "a faster horse" - Henry Ford).
Sunday, September 18, 2011
Fail signs
• You (and others on team) stop using the product.
• Metrics on everything, cohort analysis.
• Don’t be the only one who doesn’t see the writing on the wall.
• Trust your gut.
Sunday, September 18, 2011
Common startup product errors
Sunday, September 18, 2011
If I get written about on techcrunch and
other blogs, I'm all set.Sunday, September 18, 2011
I need to be spammy to make it go
viral.
Sunday, September 18, 2011
I need to get one more feature in
before launching.
Sunday, September 18, 2011
I'm worried about spam, misuse and
scaling issues.Sunday, September 18, 2011
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