#turnofftoturnon. great comms campaigns i wish i'd done seminar, 18 june 2014
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Great campaigns I wish I'd doneDurex #TurnOffToTurnOn for Earth Hour
Dan Dufour
Head of Brand & Engagement
dan.dufour@thegoodagency.co.uk
#BrandDufour
1. Based on Good insight
2. Based on provoking core emotions
Discrete emotional theory, 1987
3. A reminder to look beyond the sector
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