Shaf Mansour@shaf303

Social Media Campaigns I Wish I’d Done

The Brief

• Get into the heads of the right people

• Tour de France = increased in interest in cycling

• Position Halfords as expert

The Concept

Entertain

Emphasise strengths

Authenticity

#BikeWhisperer

The Result

• +13.7% digital sales

• Shifted perception• + positive sentiment

• 1m views

• Best Social Media Campaign

Thank you!

Visit the CharityComms website

to view slides from past events,

see what events we have

coming up and to check out

what else we do:

www.charitycomms.org.uk

Seminar

25 June 2015

London

#commscampaigns

Social media

campaigns I wish

I’d done

Turn people power into donations