turn fans into fundraisers with peer-to-peer tools and facebook | daryl hatton, connectionpoint

Post on 05-Dec-2014

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Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook / Daryl Hatton, FundRazrFundraising via social media enables all sorts of new ways to raise money. This session explores techniques to turn Facebook fans into active fundraisers. We’ll discuss some of the available tools, tips for helping your fans run successful campaigns and ways you can manage the risks of damage to your reputation inherent in letting fans run campaigns for you.Takeaways- Leading edge techniques for social media fundraising- Tips for successful peer-to-peer social fundraising- Ways to reduce risk of embarrassing campaigns

TRANSCRIPT

Session E1

Turn Fans into Fundraisers with Peer-to-Peer Tools and Facebook

Daryl Hatton – FundRazr CEO

Who R U?

# 2

# 3

Social Fundraising

Crowd Funding

Flipboard

?

Too long

Not enough activity

Not transparent on campaign progress

Pray your celebrity sponsor doesn’t have a bad day on the job during the campaign.

Video invitation

Prizes / buzz

Fan affinity

Not enough media

Need more ‘sprints’

More status updates

Volunteer managed campaign to raise money for a gym.

Great use of video

Prizes from sponsor

Individual effort

Fun!

24,000+ $

Organizational trust

Massive creativity

Live-stream telethon

Crowd-sourced videos

International

2000+ person Über-fan managed crowdfunding multi-media campaign

Great sponsorships

Thanked EVERY donor

Daily contests

Matching donations

Huge authenticity

1,000,000+ $

Cost: ZERO!

Gifts Tickets Fees Sales

Daryl Hatton daryl@fundrazr.com

+1.604.984.2466

http://fundrazr.com

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