turkcell teknoloji zirvesi - m-ticaret'in değişen rolü

MOBILE IS TRANSFORMING THE SHOPPING EXPERIENCE ON & OFFLINE

Nov. 2014

AMAZON’S ONLINE SALES DWARF THE COMPETITION

Online sales will reach over $6B in Turkey by 2017.

HOW MOBILE IS GOING?Total smartphones in the world will reach 4,5 billion

in 2017 and in Turkey, this will reach around 60 million

MOBILE IS THE MOST IMPORTANT INFLUENCER ON

SHOPPING

SHOPPERS DECIDE USING M - COMMERCE

90% of smartphone shoppers use their phone for pre-shopping activities.

M-COMMERCE IS NOT AN ALTERNATIVE OF E-COMMERCE,

IT IS NECESSITY.

M-COMMERCE WILL BLOW BUYING EXPERIENCE

* Resource: BI Intelligence

Proximity Marketing

Check-in Coupons

Customized Discounts

Indoor Location

Contactless Payment

IN-STORE MICROLOCATION EXPERIENCE WITH iBEACON TECHNOLOGY

WHAT ABOUT TURKEY?

SHOPPING BEHAVIOURS IN TURKEY

AND UP TO %30 FOR VERTICAL & COUPONING MODEL BUSINESSES

IN TURKEY, INSTANT DELIVERY FIRMS’%40 - %45 ORDERS COME FROM MOBILE

EVERY 100MS INCREASE IN LOAD TIME DECREASES SALES BY 1%

M-COMMERCE IN TURKEY HAS A 6% SHARE ON E-COMMERCE, WHICH MAKES ONE OF

THE LEADERS IN EUROPE

IN-STORE PURCHASING BY COUNTRIES

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

France Germany Spain Turkey UK USA

Purchasing onbusiness in-store after searching on mobile

2011 2012 2013

MOBILE PURCHASING BY COUNTRIES

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

40,0%

France Germany Spain Turkey UK USA

Purchasing onm-commerce after searching on mobile

2011 2012 2013

0%

5%

10%

15%

20%

25%

30%

35%

40%

2011 2012 2013

Mobile Purchase on Smartphone

MOBILE PURCHASE ON SMARTPHONES IN TURKEY

AFTER YEARS OF M-COMMERCE EXPERIENCE, TMOB OFFERS A READY TO USE M-COMMERCE

PLATFORM FOR YOU!

TMOB M-COMMERCE PLATFORM

t APPZ

• FULL NATIVE

• JUST WITHIN HOURS

• NO NEED EVEN A LINE OF CODE

• iOS & ANDROID PLATFORMS SUPPORTED

CREATE YOUR NATIVE M-COMMERCE APP LESS THAN 1 DAY!

WHAT MAKES T-APPZ SPECIAL FOR YOU?

Design your m-commerce app just in hours and publish on AppStore and Google Play.

No need to write even a line of code.

Any updates you make arereflected immediately.

t-appz also works with test automation system and your app is being tested by more than 100 devices!

You can preview your app instantly before you launch your app.

FAST SIMPLE

APP PREVIEWLIVE UPDATE

TEST AUTOMATION

T-APPZ DEMO

t-appz.comsales@t-appz.com

Nov. 2014