ture dahl børglum, vp of product, endomondo

From zero to 25+ million downloadsTure Dahl Børglum, VP of Product

Nordic Growth Hackers January 29, 2015

Today

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B2C products – but no two products are alike

The early growth

As we got wiser

Know your purpose

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Why do people use your service/product?

Say what you do, do what you say,and make it easy!

Google Play 2011 – our paid app:

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Own growth

In 1 Year = 53K Downloads

Google Play Boost

In 48 hours = 282K Downloads

Keys to Growth

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APP STORES,

APP STORES

APP STORESAnd

User Referrals

App Store Optimization

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Apple and Google ranking algorithm – nobody knows, but…

Ranking = (# of installs past few hours) + (# of installs past few days) +

Reviews (star rating + number of reviews) + Engagement (# of times

app opened etc.) + Sales ($) + Localization + Apple factor

Search Result = Title + Keywords + Reviews + Installs + Apple factor

Growth over the years - registered users

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Next step - Activation…

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We know…

A. Track 1st workout within 48 hours + 2nd within 7 days

B. 3 friends = twice as likely to stay

Ask yourself, what do you know?

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Build half a product, not a half-ass product.

You’re better off with a kick-ass half, than a half-assed whole.

- Rework, Jason Fried & David Heinemeier Hansson

Thank You