tuesday, july 17, 2012 bienvenidos and welcome the influence of hispanic voters on this year’s...

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Tuesday, July 17, 2012

Bienvenidos and Welcome

The Influence of Hispanic Voters on This Year’s National Elections

Unparalleled reach to the US Hispanic Media and beyond

#bwchat

Moderators

Pilar Portela -Media Relations Supervisor & LatinoWire Media Representative

Danny Selnick -Vice President, LatinoWire & Public Policy Services

#bwchat

Join the Twitter conversationUse Hashtag

#bwchat

www.businesswire.com/latinowire

Unparalleled reach to the US Hispanic Media and beyond

More exciting LatinoWire Webinars planned for the

next coming months!

www.businesswire.com/latinowire

Unparalleled reach to the US Hispanic Media and beyond

Speakers

Dr. Federico Subervi - Professor and Director of the Center for the Study of Latino Media & Markets at the School of Journalism and Mass Communication, Texas State University-San Marcos

Dr. Gabriel R. Sanchez -Associate Professor, Department of Political Science, University of New Mexico and Research Director, Latino Decisions  

Latinos and the 2012 Election:Immigration’s Impact on the

Cohesiveness and Enthusiasm of Latino Voters

Gabriel Sanchez, Ph.D.Associate Prof. Political Science, University of New Mexico

Director of Research, Latino Decisionsgabriel.sanchez@latinodecisions.com

• It is critical to understand that there are some important sources of variation within the Latino population:

– Generational Status and Language Use

– Region and National Origin

– Religion and Religiosity

• However, shared cultural heritage and socio-political status often leads to political cohesiveness among Latinos.

More Similarities or Differences?

www.latinodecisions.com

Current Climate & Latino Cohesiveness

www.latinodecisions.com

63

56

151717

19

0

10

20

30

40

50

60

70

Foreign born Latinos U.S. born Latinos

Definitely exists

Exists somewhat

Doesn't exist

Source: impreMedia-Latino Decisions tracking poll, June 2011

Nationally, we find similarities across generationDoes anti-immigrant, or anti-Hispanic sentiment exist today in politics?

Immigration Climate and Political Unity

www.latinodecisions.com

Source: Latino Decisions/America’s Voice June 12-21, 2012 Battleground Poll

Immigration Policy Matters

www.latinodecisions.com

We observed a similar positive “bump” for Dem House candidates

• How enthusiastic are you about voting in the November 2012 election?

Influence on Latino Enthusiasm

www.latinodecisions.com

Finally, Check Out Latino Vote Map

www.latinodecisions.com

http://www.latinovotemap.org

Economic MoralU.S. born 75 16Foreign 76 11Catholic 74 13Protestant 75 20Weekly 73 13Born again 75 14Great dealguidance 75 12

Politics is more about economic issues such as jobs, taxes, gas prices and the minimum wage; OR politics is more about moral issues such as abortion, family values, and same-sex marraige

Both, 7%

Don't know, 3%

Moral, 14%Economic, 75%

What is Politics really about?

Election 2012Election 2012

Latinos & PoliticsNew & information challenges for mobilization

Federico Subervi, Ph.D.Professor & Director of the

Center for the Study of Latino Media & MarketsSchool of Journalism & Mass Communication, Texas State University-San Marcos

512-250-0487 home officesubervi@txstate.edu

How to mobilize voters:

Provide a constant flow of

politically “relevant” and

“incentivizing” news and information.

What is the Current State of News and Information Options?

very scarce in general market English-language media

more available in some, but not all SL media: gaps in daily print and radio

some newsletters and e-mail information deliveries

New options:

nichos digitales

Specific Latino-focused Outreach Efforts

non-partisan registration & get out the vote efforts

partisan propaganda via various platforms & media

What’s still missing?

Photo source: Power Media Group

Latinos & PoliticsNew & information challenges for mobilization

Federico Subervi, Ph.D.Professor & Director of the

Center for the Study of Latino Media & MarketsSchool of Journalism & Mass Communication, Texas State University-San Marcos

512-250-0487 home officesubervi@txstate.edu

Dr. Federico Subervi

Dr. Gabriel R. Sanchez

QUESTION AND ANSWER

Speaker Contact Information

Gabriel Sanchez, Ph.D. -- gabriel.sanchez@latinodecisions.com

Federico Subervi, Ph.D – 512-250-0487 home officesubervi@txstate.edu

Closing Remarks

www.businesswire.com/latinowireUnparalleled reach to the US Hispanic Media and beyond

#bwchat

danny.selnick@businesswire.compilar.portela@businesswire.com

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