trust and reputation on the social web

TRUST AND REPUTATION ON THE SOCIAL WEB

Social capital

Social capital: the social or economic value deriving

from our trust networks

• Robert Putnam, Bowling Alone (2002)

’School performance, public health, crime rates,

clinical depression, tax compliance, philanthropy,

race relations, community development, census

returns, teen suicide, economic productivity,

campaign finance, even simple human happiness --

all are demonstrably affected by how (and whether)

we connect with our family and friends and

neighbours and co-workers’.

Strong and weak ties

Mark Granovetter, ‘The Strength of Weak Ties’ (1973)

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

• Identity + character = reputation

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

• Identity + character = reputation

Social capital online

Bases of social capital

1. Identity: who I am

2. Character: what I do

• Identity + character = reputation

Reputation systems

• eBay’s reputation system: harnesses the ‘wisdom of crowds’ to leverage

trustworthiness as commercial trait

Reputation systems

Reputation systems

Reputation systems

Reputation systems

Social capital investment – for what?

Reputation currency

Reputation currency

Tweets for trust

Good news for social business

1. Biochemical rewards of developing a online reputation

2. Positive interactions release oxytocin generating feelings of empathy and trust

The rise of reputation systems

The rise of reputation systems

TrustCloud: real time reputation metric

• Gathers information from numerous social media services and algorithmically

determines your reputation based on the nature and frequency of contributions.

TrustCloud: real time reputation metric

• Gathers information from numerous social media services and algorithmically

determines your reputation based on the nature and frequency of contributions.

TrustCloud: real time reputation metric

• Gathers information from numerous social media services and algorithmically

determines your reputation based on the nature and frequency of contributions.

Connect.me: P2P reputation

Connect.me: P2P reputation

How to build social capital online

How to build social capital online• Build across multiple networks

How to build social capital online• Build across multiple networks

How to build social capital online• Engage: follow, share, comment, like

How to build social capital online• Engage: follow, share, comment, like

How to build social capital online• Enchant: give generously, be awesome!

How to build social capital online• Enchant: give generously, be awesome!

How to build social capital online• Be a maven: demonstrate your brand knowledge

How to build social capital online• Be a maven: demonstrate your brand knowledge

How to build social capital online

How to build social capital online• Be a person: speak in a genuine voice (P2P)

How to build social capital online• Be a person: speak in a genuine voice (P2P)

TRUST AND REPUTATION ON THE SOCIAL WEB